There is a big release round the corner. And the name is BILLU BARBER.
When the promotion of the film began around six weeks back, it seemed to be in line with that of any other regular medium budget film. There wasn’t too much of hullabaloo being made and it was obvious that Shah Rukh Khan and his production company were aiming at a controlled release for this Irrfan Khan starrer. Then the songs started coming on air and one after another, we had Shah Rukh romancing with Kareena Kapoor (Marjaani), Deepika Padukone (Dekha Maine Dekha), Priyanka Chopra (Khudaaya Khair) and himself (Ae Yaa Oo)!
Just when it seemed that BILLU BARBER wasn’t exactly creating the kind of buzz that one expected from a film that had Shah Rukh Khan in an extended appearance, the publicity and marketing department struck hard with their game plan. And the result is that it is BILLU BARBER all over. Ok, so we are certainly not talking about a GHAJINI or a CHANDNI CHOWK TO CHINA deal here. It’s not as if the film is being promoted as a blockbuster in the making with everything from a rickshaw to a jet screaming of BILLU BARBER. Still, from awareness perspective, good enough hype is being generated, something that augers well for the film that has been made on a medium budget and isn’t one of your quintessential Shah Rukh Khan blockbuster material.
Says a close friend of Shah Rukh Khan, ”The promotion was meant to take an organic route. There was no point promoting it as THE Shah Rukh Khan starrer. Come on, even the title is BILLU BARBER and not SAHIR SUPERSTAR (Shah Rukh Khan plays Sahir Khan, the Bollywood superstar, in the film). We don’t want audience to come with any misconceptions, hence a planned approach and idea behind the promotion.”