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The Awards office of the 12th Annual LUX Style Awards announced nominations in 22 categories in the field of television, music and fashion in Karachi yesterday. The three distinct juries that debated and voted for the TV, Music and Fashion nominations had an intensive and challenging task to narrow down to five nominations per category.
The Film Jury refrained from suggesting any 2012 release for nomination this year.
The eight TV nominations were divided into satellite and terrestrial for the Best Serial, Best Actor/Actresses categories. The final winner for each of these categories is decided by Viewer’s Choice votes while Nominees for Best Director and Writer Awards will be decided via Jury Votes. Hum Tv’s mega blockbuster hit Humsafar has a presence in all relevant categories as it is now eligible for inclusion this year as against 2011 as per the rules of the LUX Style Awards. The competition in all TV categories is expected to be intense.
Competition for the nine Fashion Categories was tough and challenging. The Jury, made up of Fashion Editors and journalists across Pakistan voted for top five in each category. Fashion’s new vibrancy is gauged most by the entry of so many new practitioners in the Emerging Talent category.