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[16 Oct 2012 | No Comment | ]
Yellow Diamond is the new luxury fragrance by Versace

Soon after arrival of Issey Miyake Perfumes, Italian fashion company and trade name Versace launched their newest perfume Yellow Diamond at Shapes Karachi on 12th October with the same class and style that is the trademark of the brand. The evening started with a speech from the guest of honor H.E Roberto Franceschinis, counsel general of […]

Entertainment, Events, Fashion, Reviews »

[5 Oct 2012 | No Comment | ]
The Floral Fragrance of Water by Issey Miyake comes to Karachi

Issey Miyake launches three of its fragrances in a star studded event at Art Chowk, Clifton Karachi. The Japanese designer perfume was brought to Pakistan by none other than Multitech. A well established name for bringing famous beauty brands in Pakistan. Unique, timeless and universal, Issey Miyake’s L’Eau d’Issey now has the coveted status of […]

Entertainment, Events, Food, Reviews »

[27 Sep 2012 | No Comment | ]
Noodle-licious launch of The Noodle house in Karachi

The noodle house – Dubai’s home-grown Super brand – is the flagship restaurant of Jumeirah Restaurants LLC. The brand has gone from strength to strength with 16 restaurants in the U.A.E, Oman, Qatar, Saudi Arabia, Kuwait, Cyprus, and Pakistan in just 10 years. The international chain of oriental food after its successful launch at Gulberg’s […]

Entertainment, Reviews »

[10 Aug 2012 | No Comment | ]
Social Media Commentary on Veena Malik’s Ramadan Show Astaghfaar

After an outrage on social media newly launched channel, Hero TV eralier decided not to air Ramadan Show ‘astaghfaar’ hosted by controversial Pakistani actress & model Veena Malik. The management was quick to realise the outrage & even more quick to announce that they will be airing the show no matter what the public opinion […]

Entertainment, Reviews »

[18 May 2012 | No Comment | ]
Coke Studio Season 5- Episode 1

Coke Studio Season 5, the season of musical indulgence is here to sway the listeners with its charisma like every year.  Produced by Rohail Hyatt Coke studio has proved to be an edgy resurgence of folk, regional music with contemporary touch making Pakistani music scene praiseworthy. The house band and background vocals make a difference […]

Events, Fashion, Reviews »

[22 Apr 2012 | No Comment | ]
Bridal Couture Week 2012 Trends

Although the three-day event Pantene Bridal Couture Week 2012 (PBCW) did not leave as much of an impact as we expected, it has left brides with more than a few trends to follow on their wedding days. Besides the latest in ghararas and shararas, PBCW had plenty to offer in terms of entertainment value and […]

Entertainment, Events, Reviews »

[21 Apr 2012 | No Comment | ]
PFDC Fashion week 2012 Trend roundup

If there is one thing that Pakistan Fashion Design Council (PFDC) Sunsilk Fashion Week 2012 has done, it is that it has managed to prove to both local and international audiences that it is truly one of the most significant fashion platforms in the country. From the stalls set up outside displaying all the collections […]

Entertainment, Events, Fashion, Reviews »

[19 Apr 2012 | No Comment | ]
The Tsunami of Fashion Weeks in Pakistan

It begins with Rizwan Beyg’s Showcase 2012 in Karachi and followed by 3rd Fashion Pakistan week (FPW3) , Pantene Bridal Couture Week (BCW) , 5th PFDC Sunsilk fashion week (PSFW) in Lahore and Lifestyle Pakistan in Delhi India.

Pakistan is rocking fashionably this summer not only in Pakistan but across the border too. Fashion Pakistan council this time teamed up with Eitehad airways and the event of FPW3 was historic in terms of Social media recognition.

There were 6 featured tweeters who were allowed to cover the event Live on Social media from the venue just as it happens. As many as 4700 tweets were posted during the four days of the event by bloggers present at the venue contributing to the huge success of the event and of course Mathira’s wardrobe malfunction also create hype.

PFDC Sunsilk Fashion week and Bridal couture week begins on same dates in Karachi and Lahore. HSY was heading the event in Lahore for PFDC while BCW was organized by Style 360 and Pantene.

Entertainment, Events, Fashion, Reviews »

[18 Apr 2012 | No Comment | ]
Pantene Bridal Couture Week 2012 Day 3

Third Pantene bridal Couture Week 2012 wraps up in Karachi with an amazing performance by legendary pop singer Alamgir and Tanura dance by Egyptian artiste Hamada. The grand and snazzy ramp was dazzled by celebs like Zeba Bakhtiar, Jia Ali, Hira, Mani, cricketers Umar Gul and Younus Khan. On Day Three, designer duo Asifa and […]

Entertainment, Events, Fashion, Reviews »

[17 Apr 2012 | No Comment | ]
PFDC sunsilk Fashion Week 2012 Day 3

  Following were the designers who participated in PFDC Sunsilk fashion week 2012 and showcased at day 3 in Lahore. Karma PIFD Soomal Halepoto Ali Xeeshan Hammad ur rehman FnkAsia Credits:  “walnut media” and “Sunsilk co creations Pakistan”