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[1 May 2013 | 2 Comments | ]
Olper’s New Look

Engro Food’s hosted the launch of Olper’s stylish new packaging and look in Karachi recently. The packaging is smart & eco friendly. New pouch of olpers comes with an air handle, resealable cap & easy tear features. Interestingly the pack is microwave safe, probably the first tetra pack that comes with the idea of reheating […]

Events, Fashion, Featured »

[26 Apr 2013 | One Comment | ]
Pantene Bridal Couture Week 2013 Finale

There was the expected high drama on the ramp when the curtains came down Pantene Bridal Couture Week 2013 Day 3. With the good, the bad and the ugly, the show kept us hooked till the very end. Here’s the lowdown:

Sana Abbas
The opening pieces of this designer’s collection showcased bridals themed on a pastel palette. With soft hues like beige, baby pink, light blue and white, Sana Abbas’s collection was designed for a graceful bride. The dresses with paisley motifs had a touch of regality and looked majestic on the ramp.

Nadya Mistry
When will this eyesore of a mystery be solved? The designer failed to impress on every levels. With the right recipe for a ramp disaster in hand, Mistry showcased net chooridars, glittery mermaid-inspired lehengas and off-shoulder cholis full of coin-sized sequins. While we laud her for producing well-stitched albeit complicated pieces, we seriously wonder who will ever wear them.

Events, Fashion »

[26 Apr 2013 | One Comment | ]
Sana Safinaz launched one stop shop at Dolmen Mall

SanaSafinaz tantalizing prêt collection was showcased at the Dolmen Mal with a bang! The doors of the store will open for the public on 27th April, 2013. Once again the dynamic duo SanaSafinaz has put together something extraordinary and this time around in form of a complete sartorial solution! The one stop shop collection comprises of […]

Events, Fashion »

[22 Apr 2013 | One Comment | ]
Bonanza Collaborates with Maheen Karim & Sanam Chaudhri

Bonanza has taken the initiative of bridging the gaps between designer wear and retail brands. The aim is to offer customers a great variety of designs from various designers under one roof with great affordability and wide accessibility – a rare combination in Pakistan. The idea of bringing designers and retail brand under one roof […]

Entertainment, Events, Fashion »

[17 Apr 2013 | 3 Comments | ]
Pantene Bridal Couture Week 2013 Schedule

The time of year when Bridal Fashion comes back to the catwalks is here! Yes it is time for Pantene Bridal Couture Week 2013. Here is the schedule of 3 day extravaganza. Pantene Bridal Couture Week 2013 Designer Slotting & Schedule           SEGMENT A TIME SLOT DAY 1 – 19th April 2012 DAY 2 – […]

Entertainment, Events, Fashion, Reviews »

[12 Apr 2013 | One Comment | ]
Fashion Pakistan Week Summer 2013 Day 1

Day One of the two-day Fashion Pakistan Week (FPW) 5 on Tuesday evening seemed to drag on for longer than the actual four hours, owing largely to unexciting collections. Besides the arrival of Labels’ shop-the-runway online, there were no international buyers present at the show, which meant that the designs should have at least appealed […]

Events, Fashion »

[8 Apr 2013 | 6 Comments | ]
Fashion Pakistan Week Summer 2013 Designer Slots

Fashion Pakistan week Summer 2013 will begin in Karachi from 9th of April . Fashion Pakistan council gives a huge platform to young designers along with the established lot through FPW. Like previous shows, this year the designer slots are a blend of new & veteran designers.  Here are the details of designer slots for […]

Entertainment, Events, Fashion »

[6 Apr 2013 | 6 Comments | ]
Gear up for Fashion Pakistan Week 5

Fashion Pakistan Council has announced dates for Fashion Pakistan Week 5 aka FPW5. The event will now be a two day extravaganza, scheduled to take place on the 9th and 10thof April 2013 in Karachi.

It is a bit odd to name the event week when it is just for two days but quality is what matters not quantity. Hope to see some great stuff from participating designers on the ramp. For the first time, there will be Lawn collections on the ramp too (though I have my reservations on it but it shows the power of Lawn)

13 designers will showcase on each day of the event unlike 6-8 in earlier editions of FPW. Assume to allocate half an hour to every collection & the show will be of 6+ hours. Lets see how the decision to shorten the time period of the event and extending the designer lineup turns out.

Fashion Pakistan is collaborating for the first time with 360 labels e store, collections will be uploaded in two hours of launch.

Events, Fashion »

[17 Mar 2013 | No Comment | ]
JJ Valaya debut lawn collection 2013 by Five Star

Veteran Indian designer JJ Valaya launched the long anticipated debut lawn collection here in the Metropolitan, in collaboration with Pakistan’s top textile Industry, Five Star textile industries. Five Star teamed up with JJ Valaya to produce tantalizing prints which sets them apart from other designer lawns. The name JJ Valaya represents unmatched class. He has […]

Events, Fashion »

[16 Mar 2013 | No Comment | ]
Élan lawn 2013 by Khadijah Shah

Élan lawn 2013 launch by Khadijah Shah in collaboration with Hussein Mills Limited was a tremendous success last evening! The high end fashion met couture infused with timeless sophistication and glamor. Throngs of people purchased Élan lawn prints which shortly went out of stock. The inspiration for this collection comes from an array of sources […]