The noodle house – Dubai’s home-grown Super brand – is the flagship restaurant of Jumeirah Restaurants LLC. The brand has gone from strength to strength with 16 restaurants in the U.A.E, Oman, Qatar, Saudi Arabia, Kuwait, Cyprus, and Pakistan in just 10 years.
The international chain of oriental food after its successful launch at Gulberg’s Hotel One in Lahore earlier this year now comes to Karachi. Bloggers and media persons were invited for the exclusive launch of Noodle House at PC Hotel Karachi organised by PR & marketing company catalyst. No familiar faces or celebrities were spotted at the event as the day was dedicated to press & food bloggers only (for the first time I guess). The Noodle House will be opened for public from 1st October 2012.
The event lacks a brief as most of us really don’t know about what we are suppose to do there except eating & clicking. It could have been managed well if we can get intro of chefs, manager & the brand itself. None the less it was a cozy place to enjoy food with friends, so we indulge ourselves in tasty tangles right away.
The look of the restaurant is contemporary with natural finishes, clean contours & wood furniture. From Dark mahogany to teak woods being used the place feels cozy & comforting.
Crockery is plain white, refreshingly simple, generously sized(Though I feel the dishes for main course were Huge). Each place is set with a large cotton napkin holding cutlery & chopsticks. There is an order pad with Noodle squiggle pens to tick down your order. When you are done with choosing what to eat & ticking it down on the order pad, you can give it to the server. The kitchen is fully open to view – features nothing but brilliant stainless steel, steam, fumes & sounds of stir frying. The order takes almost no time to rest on your table.
The noodle house draws its culinary inspiration from the colorful and flavorsome dishes of South East Asia & brings you the same wok fried, aromatic, refreshing & fresh food totally MSG free. The menu is as interesting the idea of order pad is. The menu features delicacies like Wasabi prawns by celebrity chef Sam Leong to satay, dim sum to tom yum soup, Pad Thai to teriyaki beef & Thai curries.
We’ve tasted Chicken Satay with peanut sauce, wasabi prawns & Thai beef salad with nam jim dressing from appetizers section & Thai chicken with cashew nuts, Wok fried honey & sesame chicken for Main along with fried rice. (Yes we didn’t order noodles. Ooops!)
The food was served in no time, it smells great & presentation was appealing too. Among the appetizers satay was a bit dry to my palette & peanut sauce was bitter. Wasabi prawns are just explosion of taste in your mouth. With the crunchy coating on soft prawns, dipped in wasabi mayo cream (resembling garlic taste) & served with fresh salad the dish is truly a winner. Thai beef salad was refreshingly light & tasty though other elements with it were just like desi kachomar salad with lemon on it J
Among the mains Thai chicken with cashew tastes good though a bit heavy & wok fried honey sesame chicken is a good option for those who like hints of sweetness in their food. If you feel lack of salt you can have the fish sauce present as condiment on your table.