Talented duo Bilal Saleem and Abrar did a sensational launch of their brand Parakh at one of the most famous multibrand store High Street, Zamzama, the glamorous evening was organized by Factor Hub and many socialites and celebrities were present there to make the evening more glamorous.
“Parakh, which is known for high-end clothing, but this time Bilal & Abrar appear to be experimenting with their overlapping customer bases for this unprecedented collaboration
Speaking about the their collection, Bilal said I am so excited by public response today, I aimed at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very elegant: you dress up, but do not pay too much attention and still look good on everyone. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality.”
The event started with the a glamorous fashion presentation by Models first featuring the prêt collection then the formal wears . Models lineup included Sehrish Bukhari, Zara Abid, Nisa Jabie, Abeer Qureshi, Ria Khan & Wish Ali. Make up was done by Beenish Pervaiz.