”Aman Mela” (peace festival) schedule to be celebrated from June 29th to July 18th 2010 at Mingora and from July 11th to July 18th, 2010 at scenic Kalam valley in District Swat with great pump and show. Provincial Reconstruction Rehabilitation and Settlement Authority (PaRRSA) in collaboration with Government of Khyber Pakhtunkhwa and Pakistan Army has organized the event to attract tourists and to restore tourism industry in scenic Swat valley, hit by militancy.
In both events, peace rally, car rally, industrial & cultural exhibitions, photo exhibition, cricket & volley ball tournaments, circus, boating & fishing, basant, mushaira, sufi dance and musical night will be presented to the audience. The core objective of the festival is to restore the tourism industry in District Swat. Swat, the Switzerland of the east, has started to cast its spell yet again as militants in Malakand Division have been fully routed out and tourism industry is progressively gearing up to meet the hopes of tourists herding from rest of the country.