Following PFDC Sunsilk Fashion Week’s acclaimed February 2010 debut, Chairperson of the executive committee of PFDC Sehyr Saigol also proudly announces the expansion of the PFDC fashion platform to Paris, having structured an agreement with the President of the Federation Francaise Prêt a Porter Feminin, Jean Pierre Mocho, whom she met on behalf of the PFDC at the Paris’ Prêt a Porter fashion week in Paris earlier this month. Indeed this meeting opened new avenues for the Pakistan Fashion Industry, as the Federation Francaise Prêt a Porter Feminin have committed to work closely with the Pakistan fashion Industry, also agreeing to include and invite select Pakistani designers to the Paris prêt a porter show in January 2011. The designers showcasing their collections in Paris will be selected by the PFDC’s French consultant, journalist and fashion entrepreneur Alexandra Senes who was present for the February fashion week in Lahore and who will also be present during the November PFDC Sunsilk Fashion Week in Karachi. The selection of designers chosen to showcase in Paris 2011 will be based on their design prowess and, importantly, their ability to produce effectively for international retail. Alexandra Senes through her company SAS is now serving as the official PFDC fashion representative in Paris to further the Pakistani retail industry in fashion’s hottest capital.
Speaking about the rescheduling of PFDC Sunsilk Fashion Week and forging a dynamic fashion partnership with Paris, Chairperson of the executive committee of PFDC Sehyr Saigol has said: “Given the extent of impact Pakistan’s floods have had directly within the designer community and their fashion workers, it was felt best to give everyone up to 4 extra weeks to work on their collections in order to stage a quality week of fashion. After all, in addition to our national retail audience, with the help of Jean Pierre Mocho and Alexandra Senes, as an industry we now also have the opportunity to look to the international fashion scene on a coveted and professional platform. I believe this is just the beginning of what could be a very powerful opportunity for Pakistani fashion and indeed in time, for the Pakistani economy.”