The much anticipatedLawn designer’s Collection is about to hit the city of lights. The moment you’ve all been waiting for is almost here as the AsimJofa premium Lawn 2012 prints willbe available from 13th February. Here’s a glimpse of the Asim Jofa Spring/Summer 2012 Collection for all our fans across … Read more
Summer season is heading now and it is the season of lawn, the new prêt. To provide the comfort of bright and smooth colors with lavishing designs, many designers and celebrities are bringing up their Lawn collections in the market in lavishing exhibitions and carnivals.
With high end courtiers like Umar Sayeed, Hasan Sheheryar Yasin (HSY) and Nomi Ansari and celebrities like Nadia Hussain joining the lawn bandwagon, the summer of 2011 promises exclusive collections. While retail stores like Bonanza just entered the lawn market, Sitara Premium Lawn collaborated with designer Shamaeel, bringing Shamaeel’s Luxury Lawn Collection 2011. Firdous Cloth mills have once again captured audience by roping in Deepika Padukone as Brand Ambassador.
Additionally, rumor has it that Khaadi, Faiza Samee, Shamaeel and Deepak Perwani will also be launching their lawn collections so it’s safe to say that the summer of 2011 will be a battle of epic proportions.
Brand Ambassadors for lawn this year are from TV to Bollywood celebrities like Sahista wahidi and Deepika padukone models for Firdous lawn, Sushmita Sen for Crescent lawn and Iman Ali for Asim Jofa lawn.
A sizzling new blend of eastern design tradition and classy new color trends, printed on plush fabrics using remarkable fade-resistant printing techniques on a state of the art textile fabrication plant –this, precisely, is what the new JOFA Premium Lawn can be defined as.
This year the brand has come up with Embroidered Chiffon & Lawn Spring/Summer 2011 collection which will be showcased at Dynasty, II Talwar, Clifton, Karachi from 11th to 14th Feb, 2011. The Brand