HSY debut collection of lawn prints, “The World of HSY”, available for retail through nationwide exhibitions and at fabric outlets from the first week of April 2011.
Details of HSY Lawn Exhibitions across Pakistan!
Where: The Palm, Clifton, Karachi
When: 10th – 12th of April (09.00 AM – 10.00 PM)
Summer season is heading now and it is the season of lawn, the new prêt. To provide the comfort of bright and smooth colors with lavishing designs, many designers and celebrities are bringing up their Lawn collections in the market in lavishing exhibitions and carnivals.
With high end courtiers like Umar Sayeed, Hasan Sheheryar Yasin (HSY) and Nomi Ansari and celebrities like Nadia Hussain joining the lawn bandwagon, the summer of 2011 promises exclusive collections. While retail stores like Bonanza just entered the lawn market, Sitara Premium Lawn collaborated with designer Shamaeel, bringing Shamaeel’s Luxury Lawn Collection 2011. Firdous Cloth mills have once again captured audience by roping in Deepika Padukone as Brand Ambassador.
Additionally, rumor has it that Khaadi, Faiza Samee, Shamaeel and Deepak Perwani will also be launching their lawn collections so it’s safe to say that the summer of 2011 will be a battle of epic proportions.
Brand Ambassadors for lawn this year are from TV to Bollywood celebrities like Sahista wahidi and Deepika padukone models for Firdous lawn, Sushmita Sen for Crescent lawn and Iman Ali for Asim Jofa lawn.
Islamabad Fashion Week 2011 has raised many eyebrows from the fashion industry regarding the unconventional manner of its organization.
It is safe to say that the usual mega fashion labels such as Hasan Sheheryar Yasin (HSY), Sana Safinaz and Khadija Shah have not been invited to participate in the venture.
Tariq Amin and Faiza Amin aim at opening up trade barriers between Pakistan and the rest of the world’s fashion industry with this event and hence, chose Islamabad — the primary house for the diplomatic community