After four years of being nonexistent in the market Farah Leghari has made a remarkable comeback with her unique, elegant and much awaited lawn prints. From being a darling of the local fashion scene to articles in the British newspapers, BBC Radio, Local and international magazines, Farah Leghari has wrapped Pakistani Fashion around her finger. [...]

Mahnoush is a Persian word for someone who seeks beauty and perfection. This is Arjumand Amin’s aesthetic. Mahnoush gives its customers the finest cloth, and designs that go beyond the merely trendy to the genuinely beautiful. Each year, Mahnoush translates timeless designs from all over the world into this aesthetic, with a unique attention to [...]

Aeisha Varsey premium lawn collection 2013 by Sitara Textiles will be Launching on 22nd  March 2013. The collection will be available At All Leading stores Nationwide. Have a look at the summery vibrant designs by Aeisha.

All of us have been through this time and time again. Last year when I started this blog in Fall 2012 it was mostly because I was enraged by the sheer amount of design plagiarism in the fashion and apparel industry. I reached out to the high and mighty in the fashion and journalism front but sadly every one stayed hush hush so they mayn’t be ruffling someone’s feathers the wrong way. I started with a piece about Curious case of copies in fashion and sadly I have never run out of content.

This year it has been no different the lawn market seems quite fertile and lush everywhere. I have been privileged enough to attend 4 launch ceremonies but I refrained from writing much about them because I don’t really know a lot about the design sensibilities of the consumer or about the fabric to begin with. Just few days back a friend of mine whatsapped me a photo, it left me awestruck. You guessed it right. It was a design rip off yet again! and that also by renowned designer duo Sana Safinaz lawn collection 2013. In 2012 the brand copied a design by Emilo Pucci that too in same color combination & there was a controversy over Sana Safinaz TVC and billboards showing Louis Vuitton bags & coolies.

Sana Safinaz Spring Summer 2013 Lawn collection has been launched Nationwide from 18th March. The stunning TVC of the brand was shot by Guddu & shani featuring background music by Shahi while model Neha Ahmed flaunts the collection. Designer Duo emphasizes on bringing back the trend of short shirts. Though the brand is facing another design [...]

Veteran Indian designer JJ Valaya launched the long anticipated debut lawn collection here in the Metropolitan, in collaboration with Pakistan’s top textile Industry, Five Star textile industries. Five Star teamed up with JJ Valaya to produce tantalizing prints which sets them apart from other designer lawns. The name JJ Valaya represents unmatched class. He has [...]

Élan lawn 2013 launch by Khadijah Shah in collaboration with Hussein Mills Limited was a tremendous success last evening! The high end fashion met couture infused with timeless sophistication and glamor. Throngs of people purchased Élan lawn prints which shortly went out of stock. The inspiration for this collection comes from an array of sources [...]

Farah Leghari is coming up with her unique, elegant and much awaited lawn prints which will be available nationwide at all leading stores from 16th of March, 2013 About the Designer… From being a darling of the local fashion scene to articles in the British newspapers, BBC Radio, Local and international magazines, this Leghari is [...]

Humaima Malik models for Nida Azwer spring summer 2013 Lawn collection . Much anticipated Lawn event of the year is here! Exhibition Details! Karachi: – 15th March 2013 at The Palm Clifton. (6 PM – 10 PM) – 16th March 2013 at The Palm Clifton. (11 AM – 10 PM) Lahore: – 17th March 2013 at [...]

The brand Sapphire Lawn by Designer Sania Maskatiya introduces 16 original designs, individually titled: Baradari / Matyala / Baba Dhol / Shahi Sawari / Kingri / Bahaar / Empress / Matyala / Anarkali / Zafraan / Pani Ki Rani / Dilkash / Darbar / Uraan / Bahaar / Mohenjadaro. The collection further features a range of [...]