Sana Safinaz lawn copy of Zara 2013 2

Sana Safinaz Copied Zara in 2013 Lawn Collection

All of us have been through this time and time again. Last year when I started this blog in Fall 2012 it was mostly because I was enraged by the sheer amount of design plagiarism in the fashion and apparel industry. I reached out to the high and mighty in the fashion and journalism front but sadly every one stayed hush hush so they mayn’t be ruffling someone’s feathers the wrong way. I started with a piece about Curious case of copies in fashion and sadly I have never run out of content.

This year it has been no different the lawn market seems quite fertile and lush everywhere. I have been privileged enough to attend 4 launch ceremonies but I refrained from writing much about them because I don’t really know a lot about the design sensibilities of the consumer or about the fabric to begin with. Just few days back a friend of mine whatsapped me a photo, it left me awestruck. You guessed it right. It was a design rip off yet again! and that also by renowned designer duo Sana Safinaz lawn collection 2013. In 2012 the brand copied a design by Emilo Pucci that too in same color combination & there was a controversy over Sana Safinaz TVC and billboards showing Louis Vuitton bags & coolies.

Sana Safinaz lawn collection 2013

Sana Safinaz Spring Summer 2013 Lawn collection has been launched Nationwide from 18th March. The stunning TVC of the brand was shot by Guddu & shani featuring background music by Shahi while model Neha Ahmed flaunts the collection. Designer Duo emphasizes on bringing back the trend of short shirts. Though the … Read more

Sapphire lawn by Sania maskatiya 2

Spring Summer Sapphire Lawn 2013 by Sania Maskatiya

The brand Sapphire Lawn by Designer Sania Maskatiya introduces 16 original designs, individually titled: Baradari / Matyala / Baba Dhol / Shahi Sawari / Kingri / Bahaar / Empress / Matyala / Anarkali / Zafraan / Pani Ki Rani / Dilkash / Darbar / Uraan / Bahaar / Mohenjadaro. The collection … Read more