Sana Safinaz

Sana Safinaz launched one stop shop at Dolmen Mall

SanaSafinaz tantalizing prêt collection was showcased at the Dolmen Mal with a bang! The doors of the store will open for the public on 27th 1Digg Digg

P HOTOGRAPHER FAISAL FAROOQUI AT DRAGONFLY

Fashion Pakistan Week Summer 2013 Day 2

The finale of Fashion Pakistan Week (FPW) 5 on 10th April outstripped Day 1 on every level; not only did Day 2 have a more promising line-up, with Shamaeel, SanaSafinaz, Deepak Perwani and Sania Maskatiya showing, some of the remaining 11 (yes, there were THAT many) designers’ presentations displayed creativity and finesse.

Shamaeel

The prize for the show that bowled us over must be given to Shamaeel. With her collection titled Extra-Orient, Shamaeel transported us into a world of powerful lady shoguns exuding femininity and sex appeal.
Sania Maskatiya

A crowd scan at any high-society chai party will show you just how popular Sania’s printed silk kurtas are. Playing on this strength, Sania’s Naqash collection at FPW5 was a saga of digital prints on silk and crepe.

Sana Safinaz lawn copy of Zara 2013 2

Sana Safinaz Copied Zara in 2013 Lawn Collection

All of us have been through this time and time again. Last year when I started this blog in Fall 2012 it was mostly because I was enraged by the sheer amount of design plagiarism in the fashion and apparel industry. I reached out to the high and mighty in the fashion and journalism front but sadly every one stayed hush hush so they mayn’t be ruffling someone’s feathers the wrong way. I started with a piece about Curious case of copies in fashion and sadly I have never run out of content.

This year it has been no different the lawn market seems quite fertile and lush everywhere. I have been privileged enough to attend 4 launch ceremonies but I refrained from writing much about them because I don’t really know a lot about the design sensibilities of the consumer or about the fabric to begin with. Just few days back a friend of mine whatsapped me a photo, it left me awestruck. You guessed it right. It was a design rip off yet again! and that also by renowned designer duo Sana Safinaz lawn collection 2013. In 2012 the brand copied a design by Emilo Pucci that too in same color combination & there was a controversy over Sana Safinaz TVC and billboards showing Louis Vuitton bags & coolies.

Sana Safinaz lawn collection 2013

Sana Safinaz Spring Summer 2013 Lawn collection has been launched Nationwide from 18th March. The stunning TVC of the brand was shot by Guddu & shani featuring background music by Shahi while model Neha Ahmed flaunts the collection. Designer Duo emphasizes on bringing back the trend of short shirts. Though the … Read more

Best Dressed Celebrities at Fashion Pakistan Week 4 Day 2 Sania Saeed Ayaan

Best Dressed Celebrities at Fashion Pakistan Week 4

FPW4, Fashion Pakistan Week 4 showcased Autumn/Winter collections of Pakistani designers last month in Karachi. The fashion week was a huge success & many celebrities attended the event. Q mobile, the first local mobile phone company in Pakistan was the sponsor of FPW4, presented their E960 mobile phones to two best … Read more

The Controversy of Sana Safinaz Lawn 2012 Campaign

Sana Safinaz Lawn 2012 Campaign has stirred a controversy way before the launch of the collection. The designer duo is famous for their exquisite Lawn designs and have been labelled as the best sellers because their Lawn prints sold out withing hours after launch by crazy buyers. It is worth … Read more

Sharmeen Obaid Chinoy wearing Bunto kazmi at Oscars Main Event

Pakistani Fashion Designers at the Oscars

It doesn’t come off as a surprise that Obaid-Chinoy chose to wear female designers, from her clothes and her jewellery: “I am wearing Bunto Kazmi for the ceremony and will be wearing Sana Safinaz and Saniya Maskatiya for Oscar-related events. My jewellery will be done by Kiran Aman of Kiran … Read more

Lux Style Awards: A trip down memory lane

As the much-anticipated and sensational awards show of the year, The Lux Style Awards (LSA), inches closer, the pace of celebrities heartbeat increases. Considered the ‘Pakistani Oscars’ by many, the LSA, despite a slumped economy, still manages to arouse the interest of people. This year will see the 10th Annual … Read more