Just when you thought the lawn wars are almost over, Sonya Battla Lawn, Monsoon 2011 opened at the Imperial, near Two Swords on May 17. With 11 designs and one color variation, the three-piece lawn suits by Sonya Battla fall in the price range of Rs3,300 to Rs3,900.
Talking about her inspiration and design philosophy, Sonya Battla said: “Monsoon is the theme for my collection this year. I want consumers to associate themselves with this season.” With most prints worked in different shades of green and blue, Battla described the collection as “cool summer wear”.
“Simplicity is what lawn is all about,” said Battla. “I don’t believe in attending a summer wedding in a lawn outfit! Lawn is a day-wear fabric and it should be treated as such. One must wear their silks or chiffons in the evening.”
Each print is named after various cities of the world, and thus one found Agra, Barcelona and Rio amongst Battla’s collection. “It’s about different cities represented through different motifs. Though it was difficult to create, I enjoyed doing it.”
Battla refuses to call it a lawn war, and instead feels that all the competition is healthy. “There is no lawn war. There are nine months of summer here, so designers should come up with lawn collections every other month, to keep the trend moving ahead in this hot season.”
But it seems the summer of lawn is wearing thin. Naz Khalid, a customer, found nothing unique being offered in the collection: “All the lawn exhibitions are almost the same, I have yet to find something unique.” However, another customer Hina Shakeel said that she loved the contrast and the embroidery on the neckline.
On a side note, with a lot of designers and journalists present at the event, the story of Amir Adnan’s resignation from the Fashion Pakistan Council was buzzing in the air.
Spotted at the launch event was model/actor turned designer Aijaz Aslam of the House of Aijazz, who said: “Sonya Battla is a creative person and I wish her the best as she brings her new line this summer.”
Fashion designer Maheen Khan of the label Gulabo was also present and said: “Sonya Battla is a front runner as a fashion designer in this country.”
The model Ayyan, brand ambassador of the collection was very enthusiastic about the collection: “It’s amazing, it’s unique, and in the end it’s Sonya Battla.”
The exhibition continues till the evening of May 19.