PFDC Sunsilk fashion Week 2012 Lahore Day 2

PFDC sunsilk Fashion Week 2012 Day 2

These are the designers who showcased their creations at the Day 2 of 5th PFDC Sunsilk Fashion week 2012 in Lahore. Akif Mehmood Nauman Arfeen Ammar Belal Asifa and Nabeel Zona Anwaar Fahad Hussayn Credits:  “walnut media” and 

PFDC Sunsilk fashion Week lahore 2012

PFDC Sunsilk Fashion Week 2012 in Lahore

With Rizwan Beyg’s Showcase in Karachi, followed by the Fashion Pakistan Week in Karachi, then the Islamabad Fashion Week in the capital and now the king of all fashion events, PFDC Sunsilk Fashion Week in Lahore, which is running simultaneously with Pantene Bridal Couture Week in Karachi, it would be an understatement to say that Pakistani fashion has arrived.
Top designers at the 5th PFDC Sunsilk Fashion Week

4th PFDC Fashion Week 2011 Day 3 Highlights

Yashir Waheed Back to Life From a seasoned designer like Yashir Waheed, one expects a greater emphasis on construction which his previous and current collections have sorely lacked. He attempts to go back to the soil and resurrect the rustic khaddar, a fabric that holds historic and political affiliation to … Read more

Jungle fever and corporate swagger at ModeVille

Jungle fever and corporate swagger by Ammar Belal at ModeVille

Famous fashion designer Ammar Belal launched selected pieces from his two recent women’s wear collections, “Jungle Safari,” and “Corporate Resort” at ModeVille — the multi-brand store and fashion house. The much talked-about event attracted a steady stream of sparkling fashionistas, media personnel and potential buyers. The young Lahore-based designer — … Read more

Pakistan’s fashion industry: Caught in a bubble

Pakistan’s fashion industry: Caught in a bubble

Exploding bombs, bickering politicians and a deteriorating economy — these are routine features of everyday life in Pakistan. Yet remarkably so, the country’s thriving fashion scene remains conspicuously detached from these harsh realities. Triggered to commercially cater to popular elite tastes, leading designer apparel ironically exhibit sumptuousness and flamboyance that … Read more

Style guide: Summer man 2011

Style guide for men in Summer 2011

There is a breed, a very common breed, of Pakistani men which has the means to dress but lacks the sense. They are the ‘Gucci-Prada’ brigade who commit heinous crimes in the name of fashion every day. Still, it’s easier to forgive those over the age of 35 for committing … Read more

Ammar Belal’s Design Emporium for the style conscious man

Ammar Belal’s Design Emporium for the style conscious man

Whoever thought that Ammar Belal’s Design Emporium was purely testosterone territory needs to think again. With androgyny being a huge trend this year, style-conscious women like Samina Khan of the super cool Paper Magazine, journalist/documentary filmmaker Fazeelat Aslam, as well as Belal’s wife, the former supermodel Aaminah Haq, have been … Read more

Alternate: A hair and makeup story

Alternate: A hair and makeup story

As a nation, we are by and large conservative with our tastes and particularly in the manner and style we dress. Sophistication is denoted by the sobriety and sedateness of one’s ensemble and makeup, very few dare to be different. Makeup is hardly seen as a medium of communication akin … Read more