Makeup trends 2012

Makeup trends for 2012

If you’re bored of your usual eyeliner, mascaraand lipgloss routine, it’s high time for a make-upshake-up. Get experimental and try rocking some of thebeauty and make-up trends for spring summer 2012 – but word of warning – be ready to step outside your comfort zone. From eye shadows in sunset hues to loud mouthlips and metallic madness, the … Read more

PFDC L’Oreal Paris Bridal Week 2012 Schedule

The Pakistan Fashion Design Council [PFDC] has announced the dates for the second season of the PFDC L’Oreal Paris Bridal Week 2012. The event is scheduled to take place in Lahore from October 3-6, 2012 in collaboration with the world’s leading beauty brand L’Oreal Paris. The statement follows the huge success of the … Read more

Gul Ahmed G pret Eid Collection 2012

Gul Ahmed Eid collection 2012

After receiving an overwhelming response for their first G-Pret Eid collection last year, textile giant Gul Ahmed has unveiled its second ready-to-wear Eid collection for women this August. Embellished with Roberto Cavalli-inspired brooches and diamante, this prêt a porter collection contains outfits with sleek cuts and sophisticated flairs. Suitable for Eid and … Read more

Fawad Khan SILK

Celebrity Entrepreneurship – Turning designers

Celebrities like actors and actresses’ venturing into entrepreneurial ventures is nothing new. Be it Hollywood celebs or superstars from our neighboring Bollywood – we have seen examples by the dozen where individuals have sought to secure their future earnings.

So why should a celeb in Pakistan be any different …? A celebrity is a “brand” in its own right, which is why they are branching out into these other domains.

And honestly speaking there is nothing wrong with the entire concept of securing one’s future while all the pomp and glory is surrounding them. We have all seen cases like the Late Mehdi Hasan and Alamgir where in their hay day there was money coming in while the fame lasted, but in the later stages of their lives they have had to seek charity to survive!

Humsafar fame fawad khan launches SILK

Humsafar Fame Fawad Khan launches clothing line SILK

SILK by Humsafar fame Fawad Khan is a premium casual and semi-formal ready-to-wear clothing brand for women created in design collaboration with his wife, Sadaf Khan. As the name suggests, the designs are based solely on the purest of silks, aiming to aesthetically capture elegance and simplicity. “SILK was born … Read more