First day first show : Sunsilk Fashion Week

3rd PFDC Fashion Week Day 1

There was none of the hoopla and eager anticipation that invariably accompanies the opening night of a fashion week as the Pakistan Fashion Design Council (PFDC) Sunsilk Fashion Week commenced at the cusp of the Pakistan India World Cup semi-final in Lahore. Designers and fashion journalists had already given their … Read more

Trend Report - Princely Prints

Trend Report – Princely Prints

Vibrant prints and quirky patterns ruled the spring summer catwalks injecting the runway with a healthy dose of much needed colour after a gloomy winter. Florals, fruit, animal, polka dot, digital and ethnic inspired prints all cropped up, making this the best time to dig out a few old favorites … Read more

Asim Jofa's Premium Lawn Collection 2011 - Islamabad

Asim Jofa’s Premium Lawn Collection 2011 – Islamabad

Asim Jofa’s Premium Lawn Exhibition is now coming to Islamabad after success in Karachi and Lahore. Event Deatils: Brand: Asim Jofa Venue: Marriott Hotel, Islamabad Dates: February 26 at 10:00am – February 27 at 10:00pm

Asim Jofa's Premium Lawn Collection 2011 - Lahore

Asim Jofa’s Premium Lawn Collection 2011 – Lahore

Asim Jofa’s Premium Lawn Exhibition is now coming to Lahore after success in Karachi. Event Deatils: Brand: Asim Jofa Venue: PFDC 10-Q, Gulberg II Lahore, Pakistan Dates: 25 February  at 10:00 – 27 February at 22:00 For updates visit facebook page

Second PFDC Sunsilk Fashion Week – Day 3

An amalgam of excitement, color, glitz and glamor, Day 3 at PFDC Sunsilk Fashion Week was opened by Karachi based designer Yousaf Bashir Qureshi (YBQ). The show started with actress and model Aminah Sheikh walking down the middle of the ramp wearing a white dress while YBQ painted on the … Read more

Second PFDC Sunsilk Fashion Week – Day 2

With a diversity of celebrities, models, designers and media in attendance, Day 2 of PFDC Sunsilk Fashion Week 2010 started with great excitement. The day opened with music icons Shahzad Roy and Hadiqa Kiyani walking the ramp for Asifa & Nabeel’s collection “Romulus”. The Lahore based designer duo’s collection was … Read more

Second PFDC Sunsilk Fashion Week – Day 1

An exciting initiative by the Pakistan Fashion Design Council (PFDC) and Sunsilk, November 10th 2010 marked the debut of the second fashion week in Pakistan. PFDC Sunsilk Fashion Week, being held in the cosmopolitan city of Karachi, featured 6 ramp shows with 5 distinct designers and a charity show divided … Read more

PFDC & Sunsilk announce their presence in Fashion’s Capital Paris!

Following PFDC Sunsilk Fashion Week’s acclaimed February 2010 debut, Chairperson of the executive committee of PFDC Sehyr Saigol also proudly announces the expansion of the PFDC fashion platform to Paris, having structured an agreement with the President of the Federation Francaise Prêt a Porter Feminin, Jean Pierre Mocho, whom she … Read more

Second PFDC Sunsilk Fashion Week in Karachi

The third day of PFDC Sunsilk Fashion Week finally showed the creativity one expects from a four-day event such as this one. With a line-up featuring young talents like Ali Xeeshan and the quirky designs by the House of Kamiar Rokni, the night showed that there is hope for fashion in … Read more

Fashion Pakistan Week 2 featured in Vogue Magazine Sep 2010

This September the frenzy of excitement amongst designers was hard to hold down. The latest issue of American Vogue had hit the stands, featuring two-pages on Fashion Pakistan Week 2, and understandably not a single copy was left unturned (read unsold). Any fashion follower would know the value of Vogue … Read more