‘Raaz – The Mystery Continues’ is the first smash hit of 2009! The movie is expected to gross Rs. 35 cr in its first week itself. Emraan Hashmi and Mohit Suri were in Pune to celebrate the phenomenal response
‘Raaz – The Mystery Continues’ (RTMC) is now a certified first smash hit of 2009. The film has grossed Rs. 21 crores in the first 4 days and the projections for week 1 are a massive Rs. 35 crores!! To celebrate the success of their film, director Mohit Suri and Emraan Hashmi were in Pune for a brief visit. States Mohit, “We have had excellent feedback from everywhere especially Pune since the release of the film. So we are here to celebrate the success with the people of this city!”
This makes ‘Raaz TMC’ not only the most expensive horror film in Bollywood history but also the first smash hit of 2009!! Very few films in recent times – like ‘Ghajini’ and ‘RTMC’ have been a hit across the country, proving that good content has the power to appeal across strata – demographically as well as geographically. No wonder the producers of the film SONY BMG and Vishesh Films are in the seventh heaven.
Mukesh Bhatt, producer of the film, said “No one and nothing can stop a great product from doing its magic on the audience. All the audience care about is whether the film appeals to their sensibilities and is entertaining at the same time. ‘RTMC’ did just that…and the figures speak for themselves.”
Shridhar Subramaniam, MD of SONY BMG, presenters of the film, is extremely happy with the opening. “It’s a very special moment for SONY BMG, since the very first film we have co-produced has made history. Our association with Vishesh Films started with a bang with the music of ‘Jannat’, and with ‘RTMC’ we have taken it to a new height. This shows how effective the combination of Vishesh Film’s creative and production expertise is and SONY BMG’s path-breaking marketing. ”
‘RTMC’ has been released across a 1000 screens. Everyone from producers to exhibitors and distributors is in celebratory mood. The film has delivered more than it had promised and has exceeded expectations for sure.
The strong word of mouth is the main thing that’s worked in ‘RTMC’s favor. It’s an unprecedented start in comparison to almost every other film released during this month till this very day. ‘RTMC’ is the biggest opener for Emraan Hashmi, Mohit Suri and more over for Vishesh Films ever. Mahesh Bhatt has stated, “Vishesh Films has produced close to 50 films – and many of them have been landmark films in terms of box office collections. But ‘RTMC’ has surpassed all of them. The weekend gross of RTMC is equivalent to the first week gross of ‘Jannat’!!” Even from overseas, the response has been overwhelming as Dubai has clocked in huge numbers since the first screening.
Kercy Daruwala MD of SONY Pictures Entertainment India, distributors of the film in India, has said, “It’s a great start! ‘RTMC’ has been a great success all over and we are only too proud to be associated in this venture with Vishesh Films. We’re looking forward to many more such successful projects.”
The very first film review by India’s foremost Trade Analyst and Reviewer Taran Adarsh has given it a thumbs up! – “The story [Mohit Suri] is absorbing and Mohit treats the subject like a veteran, as if he knows the genre very well. There’re moments that make your heart beat faster, you watch the events with eyes and jaws wide open…On the whole, ‘Raaz – The Mystery Continues’ is rich in the horror quotient and that is one of its major USPs, besides the highly competent performances by its principal cast and a lilting musical score. At the box-office, this one will continue the winning streak of Mahesh Bhatt and Mukesh Bhatt’s Vishesh Films.”
All of this is based on very real and first hand reactions of the nation’s Bollywood fans and proves that ‘RTMC’ as a film has completely clicked with the audiences. Right from the first trailer, audiences have been waiting to watch Emraan Hashmi, Kangana Ranaut and Adhyayan Suman create magic on screen. Indeed, the performances are stellar and the film guarantees no disappointments whatsoever for anyone.