Fashion week in India: Lacking color, strong in style, catering for masses

New Delhi, Mar 22 (PTI) As over 100 designers displayed creative clothing skills by making 56 models walk on the ramp at the five-day Wills Lifestyle India Fashion Week (WIFW) ending today, they sent out a clear message: Fashion need not be expensive.
The Indian designers’ community, which has made a name in global high street, saw themselves converging on the bottom line — ‘Let’s make fashion affordable for the buyers hard-pressed for cash in a difficult environment’.

Brands like Liberty of London were missing at the bi-annual high street event in the national capital. But then, there were others like Anthropologie of the US which came looking for sourcing fashionwear from India.

Over 170 buyers, registered with the organisers, made it known to the designers that they must create fashion that is affordable even if frills around it are absent.

Another aspect of cost-cutting that was visible at the fashion week was the reduced used of sequins. The trend seems to be shifting to the western wear segment.

“The quality is definitely improving but what we are looking at is the quality-price (balance), where India is doing well,” Portugal-based Lifung’s official David Schneider said. PTI

Leave a Comment