After the unprecedented national and international acclaim of seasons one and two, Coke Studio reignites our pride and passion with a return to the heart of the live recording studio with a new artist line up, spiritual music, an innovative house band, a reinvented set and an inspiring new series of performances and episodes to be broadcast across Pakistan this summer.
Coke Studio continues to promote its ideology that music can bring people closer and that gaps can be bridged within our society through powerful and meaningful music, transcending all ethnic, age and cultural barriers. With Coke Studio Season Three, traditional and modern artists combine regional, contemporary, sacred and ancient influences to make music that draws upon the genres of qawwali, ghazal, soft rock and pop, each with a distinct Coke Studio flavour. With visionary Rohail Hyatt at the helm, featuring this season are Abida Parveen, Amanat Ali, Arieb Azhar, Arif Lohar, Aunty Disco Project [A.D.P], Entity Paradigm [E.P], Fakir Juman Shah, Karavan, Meesha Shafi, Noori, Rizwan & Muazzam, Sanam Marvi, Tina Sani and Zeb & Haniya.
Speaking about Coke Studio, Rizwan U Khan, Country Manager of The Coca-Cola Export Corporation, has said, “Coke Studio provides us an amazing platform to connect with our consumers and provide moments of happiness and inspiration through soulful music. We are confident that the message of ‘bridging differences and fusion’, as resonated by Coke Studio, is well immersed into peoples’ minds.”
Witness the return of the dynamic house band with the likes of Asad Ahmed on guitar, Babar Ali Khanna on dholak, Jaffer Ali Zaidi on the keyboard, Javed Iqbal on Violin, Kamran “Mannu” Zafar on Bass, Louis “Gumby” Pinto on Drums, Omran “Momo” Shafique on guitar, Saba Shabbir on backing vocals and Zulfiq “Shazee” Ahmed Khan on multi percussions. Joining the house band this season are Sanam Saeed and Zoe Viccaji as backing vocalists and Sikander Mufti on multi-percussions. This year we introduce guest musician Noor Zehra Kazim on sagar veena and welcome back flautist Baqir Abbas and Sadiq Sameer with his rubab.
Executive Producer Coke Studio, Rohail Hyatt has said, “Coke Studio is an extension of a vision, one that sees people across the spectrum engaging and communicating through the language of music. Coke Studio provides one with the opportunity to fulfill their dreams. To become part of something that comes straight from the heart and goes to the heart. It is a steady process, one that has multiple facets to it, both overt and subliminal. Coke Studio is certainly a collaborative effort, with the artists, house band and the entire production team forming an integral part of it. Coke Studio is about accepting change and we welcome you to be part of this journey.”
Debuting on Sunday, June 06 2010 and airing right through the summer, experience this unique, exciting and unparalleled musical journey on television channels, radio stations and across the internet. More details on Coke Studio episodes, airing dates, times and collaborations will be shared soon. In the meantime, keep yourself logged on to www.cokestudio.com.pk