After receiving an overwhelming response for their first G-Pret Eid collection last year, textile giant Gul Ahmed has unveiled its second ready-to-wear Eid collection for women this August. Embellished with Roberto Cavalli-inspired brooches and diamante, this prêt a porter collection contains outfits with sleek cuts and sophisticated flairs. Suitable for Eid and other festive occasions, this collection is priced between Rs6,000 and Rs15,000.
As the trend of ready-to-wear apparel takes retail stores by storm, Gul Ahmed has decided to keep with its prêt wear. The concept is rather new to the brand as it launched its prêt line last year, which focused primarily on traditional cuts and styles. But 2012 has been different; their design team has produced more formal attire with contemporary cuts and creative designs. They have moved away from the traditional fitted kameezes to silhouettes and embellished motifs instead of the regular kaam.
The collection encompasses a wide array of fabrics such as pure chiffon, chiffon silk and raw silk — all tailored to appeal to young women. Including subtle colours such as beige, off-white and baby pink, a total of 14 designs have been created for Eid, whereas the entire G-Pret line includes 25 designs with single colour variations.