Second PFDC Sunsilk Fashion Week – Day 1

An exciting initiative by the Pakistan Fashion Design Council (PFDC) and Sunsilk, November 10th 2010 marked the debut of the second fashion week in Pakistan. PFDC Sunsilk Fashion Week, being held in the cosmopolitan city of Karachi, featured 6 ramp shows with 5 distinct designers and a charity show divided into 3 acts on Day 1. The PFDC Sunsilk Fashion Week is being produced by Catwalk Productions and styled by the creative team at Sabs The Salon and Khawar Riaz, event coordination by the R Team and public relations by Lotus.

Day-1 Run Through:

Day 1 was attended by the leading media personalities, journalists and buyers from across the country with a diverse number of international news agencies, media and buyers to encourage and support Pakistani fashion industry.

PFDC Sunsilk Fashion Week 2010 Day 1’s Act 1 was opened by Nickie Nina featuring a dervish whirling to a spiritual beat which was later followed by the labels exquisite couture collection. The couture collection which was inspired by Kösem Sultan, mother to the Ottoman Emperor and one of the most powerful women in the Ottoman Empire and Muslim history. Nickie Nina’s dynamic fashion week couture collection takes a cue from this classy and powerful feminist, illustrating her bravery and legendary poise through a series of elegant and vibrant designs. The collection uses flowing lines and rich hues merged with extravagant embroidery and traditional embellishments that bring to mind the regal days of yore. Speaking about their participation at their collection at the PFDC Sunsilk Fashion Week, the duo has said, ““Hailing from a family of formidable women, the iconic design house of Nickie Nina has always sought to represent strong feminine ideals in its collections”. Renowned musician Hadiqa Kiyani walked the ramp for Nickie Nina.

The sister duo of Nickie and Nina together form the impressive team behind the Lahore based house of haute couture which was launched in 2000. The duo works with a variety of fabrics and their signature style rests on the innovative way they combine two or more textures in a single creation. Nickie Nina have showcased to heads of state and fashionistas alike and last year alone were seen across diverse international fashion destinations including New York, LA, Chicago, Pennsylvania, UK, Geneva, Bahrain and the Emirates.

Act 1’s second show belonged to understated designer Sahar Atif and her label Saai who showcased her Prêt a Porter women wear collection entitled “Lattice Lure”, inspired by locally crafted embroideries like her previous showcase at the debut PFDC Sunsilk Fashion Week in Lahore. The collection boasted a technical mastery of cuts, the fluidity of which were coupled with in-house developed pleated structured fabric, layered to create an allure of timeless appeal and glamor while highlighting the collection’s glamor. Talking about her collection the designer said ““it is mysterious romanticism teamed with the timelessness of craft embroideries”

Sahar Atif is a designer renowned for her unique focus on having created and sustained her affordable designer wear label, Saai. A graduate of the first batch of Pakistan Institute of Fashion and Design (PIFD), she encapsulates the spirit of entrepreneurship with her expanding brand Saai and academia through her work as a teacher within the realms of fashion. Sahar also currently heads the Design and Textile Department at the Lahore Grammar School and is also working in close coordination with the University of Cambridge in the implementation and design of an A-level module in Textile, Design and Fashion, being offered globally for the first time. In 2003, Sahar diversified from fashion education to design and launched her label ‘Saai’, initially focusing on bridal and formal wear. In July 2005 ‘Saai Concepts’ was launched with its retail outlet in Lahore. In 2007 Sahar showcased her Saai bridal collection at the coveted ‘Bridal Asia’ in New Delhi to an overwhelming response from media and buyers alike. The 2009 bridal season witnessed a further collaborative partnership, this time between Saai and a Manchester based retailer, who launched their debut collection at the Asiana Bridal Show in January 2009 to much acclaim. Fashion designer Sahar Atif showcased her prêt-à-porter womenswear collection for her label Saai, entitled “Gulistani Sahar” at the debut PFDC Sunsilk Fashion Week. ‘Gulistani Sahar’ was inspired by the regional embroideries of rural Pakistan and showcased the beauty of Pakistan’s rural areas to all audiences.

Next on the Karachi runway was the Lahore based emerging designer “Akif Mahmood” with his women wear Prêt-à-porter collection for Fashion Week entitled “Kolors of Kafiristan”. His collection was inspired by the rich culture and traditions found specifically in the costumes and jewelery of Kalash, also known as Kafiristan, the collection consisted of simple cuts accentuated by flares and volumes. The pieces boasted multicolored elaborate embroideries and a diversity of materials such as pom poms and ribbons. When asked about his collection the designer said, “Whatever I design has to have a touch of our own culture and traditions, no matter how western the collection is or how modern the cuts are, it should have some elements of our culture, because I believe this is how we can create something different from the rest of the world”

Akif Mahmood graduated in Fashion Design from the Pakistan Institute of Fashion Design (PIFD) in July 2010 and after his work was viewed by Mrs. Saigol, Chairperson of PFDC Sunsilk Fashion Week, Akif Mahmood was one of the emerging designers selected to show his own collection in the first Fashion Week, under his own label, ‘Akif’. Akif received the Best Collection Award for his collection at the PIFD graduation show this year. His signature style is reflected by the use of colors and elements from our local cultures combined with contemporary cuts, to create modern yet traditional designs.

Opening for Day 1’s Act 2 was the Lahore based designer Sara Shahid of Sublime enthralling the audience with her women wear couture collection being entitled “La Vie SUBLIME”. The collection was a feel of the world – where it seemed to be going through changes with the same dynamics slowly coming closer and fashion being the uniting force. The collection possessed an understated glamor and was a blend of structure, flow, matte and shimmer in the signature Sublime by Sara color palette of black, white, nude, gold and camel. Sharp tailored silhouettes with a contemporary cut and feel against flowing fabrics coupled with the richness of Pakistani embroideries were highly featured. Talking about their collection the designer Sara Shahid said “We are all looking for a life that is SUBLIME; harmonious in essence”

Designer Sara Shahid launched the Sublime by Sara fashion house in 2003 in Pakistan. At its core, the label believes in capturing the quintessence of feminism and the natural beauty of a woman with style, with the signature focus on the being of a woman. Sublime by Sara’s aesthetic reflects a fusion of the east with the west, where the finest from the past is blended with the contemporary. The results are classic outfits with unassuming, understated glamor. Indeed the brand is already a five time nominee of Pakistan’s most coveted LUX Style Award in their prestigious Prêt-à-porter category. The Sublime by Sara fashion house features six lines: ‘Sublime Sara’, the prêt line which includes eastern and western wear,’ Sublime Divine’, couture based and bridals, ‘Simply Sublime’, a ready to wear line with light and medium embellished tailored outfits with superior cuts, ‘Sublime.T’, a collaborative line of limited edition T shirts, and the ‘Sublime Women Entrepreneur Project’, pieces handcrafted by women who possess skill, but lack the opportunity of being able to pursue a career beyond their homes. The sixth line is ‘Fab Sublime’, a limited edition of exclusive, screen printed chiffon and a ready to wear line from the same fabric. Seasonally, Sublime by Sara also introduces limited edition accessories which have previously included leather bags, belts and printed shawls. Sara Shahid showcased her label’s prêt-à-porter womenswear collection entitled “Colour me Sublime” at the debut PFDC Sunsilk Fashion Week.

Next on the Karachi runway was the Lahore based emerging designer “Mohsin” with his Prêt-à-porter womenswear collection for Fashion Week called “Paivandi”. Mohsin takes inspiration from hybridity, which is now a common phenomenon. The collection featured a diversity of fabrics such as leather, velvet, chiffons and silk. Talking about the collection the designer said “Fashion is for all and is not only to beautify but also to serve some purpose”

Mohsin has a degree in Fashion Design from the Pakistan Institute of Fashion Design (PIFD) and was the winner of the Bronze Award at the PIFD 2010 batch graduation show. He was selected by the council to showcase his designs at the PFDC Sunsilk Fashion Week. Mohsin has had two years experience working as a menswear designer with Republic by Omar Farooq. He also designed the head gears for Nickie Nina’s collection at the debut PFDC Sunsilk Fashion Week in February 2010.

The first day’s finale was a charity show called “Fashion Gives Back” featuring the famous music band “Fuzon” playing live in which the participating designers and more were took part. The charity show was produced by HSY and styled by Asmaa Mumtaz. While the theme of the charity show was each designer’s interpretation of ‘Black’ to be highlighted with an accent color. These creations, amongst others, have been donated by the designers to be sold at a 40% discount today at a fund raising exhibition from 12 noon to 3:00pm at the Sheraton Hotel. All proceeds will be channeled towards the rehabilitation of the flood victims of the village of Hisar Qilay in the Malakand district of Swat, which has been adopted by the PFDC.

Leave a Comment