The Designer: Exploring the world of retail fashion

The Designer: Exploring the world of retail fashion

At The Designer’s pre-eid launch, one observed how cleverly retailer Asad Tareen brought in names like Sadaf Malaterre, Adnan Pardesy, Mohsin Ali and Akif Mahmood, who have wowed us on the ramp but left us skeptical of when they retail. To Tareen’s credit, he managed to get the best of … Read more

Wild cards of PFDC fashion week

Wild cards of PFDC fashion week

With the Pakistan Fashion Design Council (PFDC) Sunsilk Fashion Week at the cusp of commencing its third round,the fashion week’s host city, Lahore for its most exciting talents. Fresh off the board, these designers are incidentally all male, with unique design sensibilities and are set to prove their distinctive mettle in a fashion week studded with fashion bigwigs.
Who: Ali Xeeshan

Second PFDC Sunsilk Fashion Week – Day 1

An exciting initiative by the Pakistan Fashion Design Council (PFDC) and Sunsilk, November 10th 2010 marked the debut of the second fashion week in Pakistan. PFDC Sunsilk Fashion Week, being held in the cosmopolitan city of Karachi, featured 6 ramp shows with 5 distinct designers and a charity show divided … Read more