Fritolay Pakistan has launched “Lays Flavor World Cup”, in-line with its core promise of constantly bringing novel flavor sensations for the country. This World Cup tie-in will continue to reward consumers with exciting flavors as well as fabulous prizes till the ICC Cricket World Cup lasts.
Fritolay Pakistan, with the collaboration of ICC, has rekindled the nation’s interest in cricket by introducing Pakistan to the real flavors’ of the World Cup 2011. Re-igniting passion in all cricket fans across the nation are four specially created brand new flavors’. Each flavor represents a different cricketing nation. “Roasted Onions and Balsamic Vinegar” has donned Australian colors, the South African colors are being supported by “Salsa” flavor, “Sour Cream and Onions” flavor is playing for England and the colors of our nation are proudly represented by the “Chicken Achari” flavor.