Junaid Jamshed was the first designer to showcase his summer lawn collection at the exhibition held at The Palm near Sea View on Thursday. The display will continue till January 29.
The collection
J Lawn 2012 with 55 designs in total, mostly comprises of geometrical designs as well as minimalistic, single prints (single colourway). The wide spectrum of colours, dupattas, offered in both chiffon and cotton, and embroidered borders replete with lace, made customers reminiscent of the work of lawn pioneers Sana Safinaz. A few believed that some designs from J Lawn’s 2012 collection were very similar to the designs displayed last year and seemed too inspired by Yahsir Waheed’s signature lawn collection 2011.
The unstitched variety falls in the price bracket of Rs2,485 to Rs5,185, while the stitched ones, available in different sizes, have an added cost of Rs1,500 to Rs2,000.
Coping with competition
Junaid Jamshed lawn collection has stepped away from its signature style this time by offering extravagantly detailed embroidered sleeves and necklines.
Right collection at the wrong time
The Palm — that was scantily occupied with only approximately 40 people — showed a tepid response to a collection that deserved so much more. Madiha Ali, a potential buyer said, “It feels like it’s still winter time and the thought of summers hasn’t settled in yet.”
With cash counters empty and the marketing personnel trying hard to cajole customers, one could see that currently the early launch was not working in favour of the brand.
