The flagship store of Nickie Nina in Karachi displays the duo’s new collection, which revolves around the regality of the Mughal era.
The current exhibition at Nickie Nina’s outlet showcases experimentation with digital block prints decorating shalwar kameezes and saris. The designers have used fabrics like crepe silk and chiffon that they have decorated with grand motifs and intricate designs.
Nina Junaid, who is half of the creative strength of Nickie Nina, stated that the same Mughal-inspired clothes were also introduced in London this year. Apart from their latest line, one finds bridals, casuals and formals, which are priced between Rs8,000 and Rs800,000.
With such a wide price range, one cannot help but wonder about the strength of brand loyalty for such an expensive brand when cheaper brands with a large variety of clothes are just around the corner. Justifying the price range, Junaid states, “There are two distinct things that make Nickie Nina stand out from the rest. Firstly, it’s the skill of putting colours together and secondly, a classic Nickie Nina will never go out of fashion. Even after 10 years, you would see that it’s still in fashion.”
Spotted at the launch event was actor-cum-host Mishi Khan, who said, “This is a lovely collection. It’s comfortable and unique and I would love to wear it.” For model Zeba Ali who was seen wearing the duo’s creation at the launch said, “They are so good at whatever they do and have a great sense of colour.”