Soon after arrival of Issey Miyake Perfumes, Italian fashion company and trade name Versace launched their newest perfume Yellow Diamond at Shapes Karachi on 12th October with the same class and style that is the trademark of the brand.
The evening started with a speech from the guest of honor H.E Roberto Franceschinis, counsel general of Italy who praised the rapid succession with which the brand has spread throughout the world and also the remarkable work done by Multitech to stop the sale of fake perfumes in Pakistan.
The gorgeous Pakistani actress and recent award winner for best actress at New York Film Festival Amina Sheikh clad in a gorgeous Maheen Kareem creation glorified the evening with the unveiling of the perfume Yellow Diamond. The evening proceeded with a presentation with models that were made up to look like Greek goddess in customized golden togas by Maheen Kareem and Yellow Diamond Jewelery by Nazneen Tariq walked the ramp to dramatic Italian music and displayed the perfume. The entire theme paid homage to the Greek Goddess Medusa and the pure lustrous beauty of diamonds.
The evening attended by the crème of Karachi was embezzled with more celebrities like Humayan Saeed, Nazia Malik, Deepak Perwani, Anita Ayub, Arjumand Rahim, Momal Sheikh, Nazia malik, Nazneen Tariq, Neshmia Ahmed, Saima Acharia, Adnan Pardeysi, and many more.
About the perfume:
Pure as sunlight, an extraordinary bright hue that radiates with a fiery intensity, sparkling the way that only a diamond can.