After being relegated to screaming ‘Sanjaaaaaaaay’ in one of the shots from the Ghajini promos, Jiah Khan has finally moved up the ladder. She has been ‘rewarded’ with the song promo of ‘Lattoo’ which is completely centered on her and has now been unleashed across all music channels.
Says a source from the marketing team of Ghajini, ‘It was all designed this way due to which Jiah too wasn’t overtly worried about her not been too prominent in Ghajini promos. We wanted to start off with songs centered on Aamir and Asin, create a buzz around the film and then move on to Jiah after the film’s release. There were rumor mongers and trouble makers who were trying to create negativity about Jiah being ignored but hopefully they would shut up now.’
However, even as Jiah would certainly be happy that her ‘Lattoo’ song has finally seen the light of the day on the small screen, the fact remains that hers was the most badly chopped song in the film. While she did make a grand entry on the stage with the song, the drama soon shifted to Aamir Khan, Pradeep Rawat and his henchmen followed by the action in the basement parking lot.
‘That happens’, adds the source, ‘The song was meant to be situational and instead of breaking the narrative, it had to take it forward. The initial portions of the song have been retained in the film and Jiah has looked the most glamorous in the film during this duration of the film. No one should be complaining. In any case, audience too was looking forward to the action so it all merged well.’
One feels though that Jiah would still be happy considering her act has been appreciated in Ghajini and she actually has quite some footage for herself when most expected that she wouldn’t be more than just a prop in the action packed narrative of Ghajini.