Pakistan’s fashion industry: Caught in a bubble

Pakistan’s fashion industry: Caught in a bubble

Exploding bombs, bickering politicians and a deteriorating economy — these are routine features of everyday life in Pakistan. Yet remarkably so, the country’s thriving fashion scene remains conspicuously detached from these harsh realities. Triggered to commercially cater to popular elite tastes, leading designer apparel ironically exhibit sumptuousness and flamboyance that … Read more

Uth Oye! Localising fashion

Uth Oye! Localising fashion

For years the fashion industry has been criticized for not adequately promoting local culture. Then came Uth Oye! with t-shirts inspired by Pakistan’s complex culture and turbulent politics. The apparel’s innovative design and message made the business an overnight hit. Pictures of Haseena “item bum” battling a monster and Quaid-e-Azam’s … Read more