Pakistan’s fashion industry: Caught in a bubble

Pakistan’s fashion industry: Caught in a bubble

Exploding bombs, bickering politicians and a deteriorating economy — these are routine features of everyday life in Pakistan. Yet remarkably so, the country’s thriving fashion scene remains conspicuously detached from these harsh realities. Triggered to commercially cater to popular elite tastes, leading designer apparel ironically exhibit sumptuousness and flamboyance that … Read more

The Monsoon hues of Sonya Battla

The Monsoon hues of Sonya Battla

Just when you thought the lawn wars are almost over, Sonya Battla Lawn, Monsoon 2011 opened at the Imperial, near Two Swords on May 17. With 11 designs and one color variation, the three-piece lawn suits by Sonya Battla fall in the price range of Rs3,300 to Rs3,900. Talking about … Read more

Fashion Exclusive-The Ultimate Merger

Fashion Exclusive-The Ultimate Merger of PFDC and FP into All Pakistan Fashion Council

Day two of the PFDC Fashion Week 2011 has brought in startling news of the merger of the two fashion councils that represent the fashion industry in Pakistan, the Lahore based Pakistan Fashion Design Council (PFDC) and Karachi based Fashion Pakistan (FP). One Council To Represent All Chairperson of the … Read more