Uth Oye! Localising fashion

Uth Oye! Localising fashion

For years the fashion industry has been criticized for not adequately promoting local culture. Then came Uth Oye! with t-shirts inspired by Pakistan’s complex culture and turbulent politics. The apparel’s innovative design and message made the business an overnight hit. Pictures of Haseena “item bum” battling a monster and Quaid-e-Azam’s … Read more

The Teen Craze: Glitter T-shirts

They sparkle like gem stones, dazzle the eye; twinkle like stars and glow in the dark – Glitter T-shirts or more informally called Tee’s, have dominated the fashion industry with an increase in demand from teenage girls and kids, who love to wear them with jeans, gypsy skirts, shorts (mainly kids) and flared, capri or cargo pants, to casual and formal functions, school outings and birthdays, where they are proud to flaunt their beautiful glitter tops with embellishments that is the craze in fashion wear. Glitter Tee’s also fascinate boys and men, just as much as women of all ages.