Anoushey Ashraf launches Block Seven

Television host Anoushey Ashraf’s latest venture, Block Seven, took Karachi by storm on Sunday. The venture comprised an exhibition at Karachi’s The Forum mall of casual, funky clothes. The venture is a collaborative effort by Anoushey Ashraf, her sister Natasha Qizilbash and their close friend, Zain Saeed.

According to Saeed, the three-day exhibit, “is in testing phase” because Block Seven will launch “as a store after Muharram” adds Ashraf.

When asked why this particular name was chosen, Ashraf said, “We thought of a lot of names and even short-listed a few. Then we saw that people come up names like Fifth Avenue and Nine West, and we thought why not Block Seven because that is where I live!”

The trio has decided to stick to western clothes because, “We believe that when it comes to good western wear, there is a dearth of availability. Eastern clothes are easily available but western party and formal clothes are nowhere to be found.”

“The clothes have all been manufactured abroad, mainly from countries like Turkey, China, Thailand, Indonesia and Malaysia,” said Saeed. The price range is affordable – tops were priced between Rs1,200 and Rs5,000.