Pakistan’s fashion industry: Caught in a bubble

Pakistan’s fashion industry: Caught in a bubble

Exploding bombs, bickering politicians and a deteriorating economy — these are routine features of everyday life in Pakistan. Yet remarkably so, the country’s thriving fashion scene remains conspicuously detached from these harsh realities. Triggered to commercially cater to popular elite tastes, leading designer apparel ironically exhibit sumptuousness and flamboyance that … Read more

Style guide: Summer man 2011

Style guide for men in Summer 2011

There is a breed, a very common breed, of Pakistani men which has the means to dress but lacks the sense. They are the ‘Gucci-Prada’ brigade who commit heinous crimes in the name of fashion every day. Still, it’s easier to forgive those over the age of 35 for committing … Read more

Lawn for men Ludicrous or lucrative

Lawn for men: Ludicrous or lucrative?

If there’s one thing that we will all remember from the summer of 2011, it’s the lawn invasion. The billboards featuring bevies of models that hovered from above in their fabric laden glory, the Bollywood bazaar that resulted in heated Indo-Pak diatribes, the traffic blockages along the urban centres’ main … Read more

Style 360 Bridal Couture Week 2011

Style 360 Bridal Couture Week 2011 comes to glorious end

Style360 Bridal Couture Week in association with J&S, brought the week to a close in a magnificent way. In keeping with the bold and challenging initiative it had taken up of changing the set everyday – there were red chandeliers on the first day, and egg-shaped lamps and chandeliers on the second – the ramp was decorated with a profusion of red roses and different chandeliers, with white cut-out roses adorning the stage.

The show organized by Style360 and sponsored by Pantene opened with Karachi’s home-grown Deepak Perwani, one of the well-reputed and brilliant fashion designers of Pakistan is a name that requires no introduction. His product line includes bridal wear, bridal accessories and saris.

Deepak Perwani never follows the traditional or ongoing fashion statement of the country; rather he makes ‘his own’. He showcased his latest collection of bridal wear, which was a treat to watch. Reem Abbasi and Amna Kardar came in next. Reem Abbasi is an Islamabad-based jewellery designer who produces not only modern, high fashion jewellery but also intricate and traditional pieces from Pakistan’s rich culture.

Ahan: Reviving rural artistic traditions

Ahan Aik Hunar Aik Nagar: Reviving rural artistic traditions

The fact that Pakistan is a treasure trove of craft is something we all know. But where these little gems of art are hiding, in which valley or village, how to pluck them out and incorporate them with modern life and its trends, is a Herculean task. “The levels to … Read more

Lawn Frenzy-The fabric is about the designer

How many lawn suits can one woman buy? Lawn’s not just selling well this summer, it’s getting sold out! On the first day of the Sana Safinaz exhibition in Karachi, women queued up outside the Expo center from the early hours of the morning. By night-time, the three-day long exhibition … Read more

Deepak Perwani Lawn exhibition 2011

Deepak Parwani Lawn Exhibition 2011

The launch of Orient Textile Mills Exclusive lawn collection, for the first time ever this March will be an exciting event because it was being designed and styled by Deepak Perwani. The lawn will be exhibited in Karachi, Lahore and Islamabad. For this exclusive and aesthetic lawn collection Gorgeous Actress & Model Mona Liza has been chosen as the Brand Ambassador.
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2010 Pakistani Fashion in Retrospect

Fashion shows, fashion weeks and more fashion weeks – that was the state of Pakistan’s fashion scene in 2010. There were so many fashion weeks this year that designers are eager for a break and many hope that 2011 is going to be more calm and peaceful. The prevailing economic … Read more

Fashion Pakistan Lounge opens in Lahore

The Karachi-based fashion design council, Fashion Pakistan, opened its own flagship store – Fashion Pakistan Lounge – in Lahore last week. The store features over 20 designers from Karachi and Lahore. The move comes after the council has organized three fashion weeks since 2008 in Karachi. But the idea of … Read more