Lollywood makes it to Saarc Film Festival

Lollywood makes it to Saarc Film Festival

Lollywood has been floundering for a long time, but there is finally good news for the beleaguered industry! Two Pakistani films have been accepted for screening at the South Asian Association for Regional Cooperation (Saarc) Film Festival starting from May 11 in Colombo, Sri Lanka. The festival, to be held … Read more

Bridal Couture and Business: A Match made in Heaven

Couture Week, spearheaded by renowned event managers J&S and local fashion channel Style 360, debuted last year in Lahore. Now, just when Bridal Couture Week is set to commence its second season this weekend in Karachi, the Pakistan Fashion Design Council (PFDC) has decided to steal a bit of their … Read more

Affordability comes with Lala lawn

Affordability comes with Lala lawn

With the country’s famous designers and textile mills joining the lawn business, the fabric is now priced higher than ever. Unlike the prices featured in previous years, this time an average lawn suit starts from Rs1,000 and goes up to Rs4,000, making it limited to a certain class that can … Read more

Ahan: Reviving rural artistic traditions

Ahan Aik Hunar Aik Nagar: Reviving rural artistic traditions

The fact that Pakistan is a treasure trove of craft is something we all know. But where these little gems of art are hiding, in which valley or village, how to pluck them out and incorporate them with modern life and its trends, is a Herculean task. “The levels to … Read more