Adnan Perdesy – Pakistani Fashion Designer Profile

After graduating from the Asian Institute of Fashion Design (AIFD), and working in textile and garment manufacturing for a period of five years,Pardesylaunched his namesake label in 2007. He uses minimalism as his design philosophy and cites structure and architecture as his inspiration  In the short span of his career, Pardesy has made … Read more

Working with Widad another woman from the refugee camp

Fashion ComPassion Bags Comes to Ensemble Karachi

Fashion ComPassion, a UK based socially responsible retail house launched a range of luxury handbags for the first time in Pakistan on October 11th at Ensemble Karachi. Founded in November 2010, by social entrepreneur Ayesha Mustafa, Fashion ComPassion is a unique online shopping portal that provides a platform to skilled and … Read more

Sonya Battla – Pakistani Fashion Designer Profile

Sonya Battla’s label has been synonymous with minimalist and modern design ever since the brands inception in 1996.  It aims to be the mark of high-end luxury fashion, always using only the highest quality of fabric, a mix of modern and revived embroideries coupled with innovative silhouettes. Battla,returned to Karachi … Read more

Wardha Saleem- Pakistani Fashion Designer Profile

Wardha Saleem was born in Hyderabad, the cultural hub of Sindh, once known as the perfumed city of the east, now the last bastion of Folk crafts. Wardha Saleem graduated with a distinction in textile design from the Indus Valley School of Art &Architecture Karachi, where she currently teaches textile and fashion.In 2006 she started … Read more

PFDC L’Oreal Paris Bridal Week 2012 Finale

With a few hits and many misses, PFDC L’Oreal Paris Bridal Week 2012 concludes with Nida Azwer stealing the show. HSY Inspired by and dedicated to the people of Pakistan, his collection titled ‘City of Gardens’ was pleasant but not impressive. The overly dramatized choreography added to the dramatic milieu but overshadowed his … Read more

Layla Chatoor at Day 3 of PFDC L'Oreal Paris Bridal Week 2012

PFDC L’Oreal Paris Bridal Week 2012 Day 3

After a few interesting and mostly lukewarm collections on the first two days, the crowd buzzed with excitement as the arena filled up with throngs of people awaiting Elan’s show on Day 3 of the PFDC L’oreal Paris Bridal Week. Layla Chatoor ‘The Queens Jewels’ Layla Chatoor’s collection was inspired by … Read more

PFDC L’Oreal Paris Bridal Week 2012

PFDC L’Oreal Paris Bridal week 2012 Day 2

PFDC L’Oreal Paris Bridal Week Day 2 turned out to be much better than the opening in terms of quality and style; apart from Teena by Hina Butt, the evening was vibrant, entertaining and interesting, with Ali Xeeshan’s fanfare taking the cake. Asifa & Nabeel Wedding wear is what this design … Read more