Fashion Exclusive-The Ultimate Merger

Fashion Exclusive-The Ultimate Merger of PFDC and FP into All Pakistan Fashion Council

Fashion Exclusive-The Ultimate MergerDay two of the PFDC Fashion Week 2011 has brought in startling news of the merger of the two fashion councils that represent the fashion industry in Pakistan, the Lahore based Pakistan Fashion Design Council (PFDC) and Karachi based Fashion Pakistan (FP).

One Council To Represent All

Chairperson of the Executive Committee of PFDC, Sehyr Saigol, and the newly appointed CEO of FP Amir Adnan have joined hands to announce that the two councils will now be working from a single platform named All Pakistan Fashion Council (APFC)

Fashion First

Speaking to media personnel, Saigol explained, “All the designers are part of the Pakistani fashion community, the APFC will provide a platform for them on the whole. We need to bring in business for our fashion industry through our fashion weeks. Previously, with so many fashion weeks per year, we were just holding star studded events that rake in money for advertisers, hoteliers and the media — but not for fashion”

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