Summer season is heading now and it is the season of lawn, the new prêt. To provide the comfort of bright and smooth colors with lavishing designs, many designers and celebrities are bringing up their Lawn collections in the market in lavishing exhibitions and carnivals.
With high end courtiers like Umar Sayeed, Hasan Sheheryar Yasin (HSY) and Nomi Ansari and celebrities like Nadia Hussain joining the lawn bandwagon, the summer of 2011 promises exclusive collections. While retail stores like Bonanza just entered the lawn market, Sitara Premium Lawn collaborated with designer Shamaeel, bringing Shamaeel’s Luxury Lawn Collection 2011. Firdous Cloth mills have once again captured audience by roping in Deepika Padukone as Brand Ambassador.
Additionally, rumor has it that Khaadi, Faiza Samee, Shamaeel and Deepak Perwani will also be launching their lawn collections so it’s safe to say that the summer of 2011 will be a battle of epic proportions.
Brand Ambassadors for lawn this year are from TV to Bollywood celebrities like Sahista wahidi and Deepika padukone models for Firdous lawn, Sushmita Sen for Crescent lawn and Iman Ali for Asim Jofa lawn.
Sobia Nazir, the young dynamic and extra ordinary designer is very trendy and classy in her formal and bridal wear. When she launched her own lawn prints in summer 2008, It was loved instantly. her lawn prints and colors were there to cut the heat of harsh summers in Pakistan.
This year Sobia Nazir is all set to dazzle karachites with her latest lawn Collection 2011.
Sobia Nazir is launching her 2010 designs in much awaited exhibitions in the four majors cities of Pakistan that are Karachi, Lahore, Islamabad and Faisalabad.
The schedule of the exhibitions is given below.
Date: 11th to 13th March,2010
Timings: 10AM to 10PM