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Vaneeza Ahmed - Rewaj | Women Lifestyle
Vaneeza Ahmed launched Footwear Collection

Vaneeza Ahmed launched Footwear Collection

After venturing into lawn market, model-turned-entrepreneur Vaneeza Ahmed Ali launched her shoe collection. With most of the collection comprising of flats, she catered to a niche market with 30 designs, exhibited at her flagship store at Park Towers on July 18. Featuring an animal theme with diamantes, Vaneeza Footwear was … Read more

For a perfect wedding, Bridal Couture Week continues

Style360 Bridal Couture Week 2, 2011

Fashion is really on a roll. With half the industry designing lawn (the exhibitions aren’t over), the third installment of PFDC fashion week kicked off yesterday. Style360 Bridal Couture Week 2, 2011 (BCW2) has been planned for April this year. This time, the city of Karachi will host the event … Read more

The Extravagant lawn Exhibitions 2011

The Extravagant lawn Exhibitions 2011

Summer season is heading now and it is the season of lawn, the new prêt. To provide the comfort of bright and smooth colors with lavishing designs, many designers and celebrities are bringing up their Lawn collections in the market in lavishing exhibitions and carnivals.

With high end courtiers like Umar Sayeed, Hasan Sheheryar Yasin (HSY) and Nomi Ansari and celebrities like Nadia Hussain joining the lawn bandwagon, the summer of 2011 promises exclusive collections. While retail stores like Bonanza just entered the lawn market, Sitara Premium Lawn collaborated with designer Shamaeel, bringing Shamaeel’s Luxury Lawn Collection 2011. Firdous Cloth mills have once again captured audience by roping in Deepika Padukone as Brand Ambassador.

Additionally, rumor has it that Khaadi, Faiza Samee, Shamaeel and Deepak Perwani will also be launching their lawn collections so it’s safe to say that the summer of 2011 will be a battle of epic proportions.

Brand Ambassadors for lawn this year are from TV to Bollywood celebrities like Sahista wahidi and Deepika padukone models for Firdous lawn, Sushmita Sen for Crescent lawn and Iman Ali for Asim Jofa lawn.

Lawn: The New Prêt

Ever notice how the demand for lawn suits increases synchronously with a rise in temperature? The arrival of the warm and budding season means the advent of a multitude of lawn exhibitions across the country. Images on Sunday analyses lawn in the face of fashion, the countrywide month-long exhibitions held … Read more

The importance of being Khawar Riaz

Khawar Riaz is known as a star-maker par excellence and has been instrumental in making several careers Zara Sheikh, Farooq Mannan, Ahmed Butt, Arooj, Imran Abbas, Amina Shafat, Danial… the list of stars made by this star makers is endless. Having the Midas touch must make him feel ten feet … Read more