Beauty 101

L’Oréal Paris Experts in Lahore

Promoting products at a mall is perhaps the most banal form of marketing in more developed countries, yet mall marketing remains a novelty in Pakistan. This is more so in Lahore, where there is a serious dearth of large shopping malls. Hence every time L’oreal organizes a promotional event, hordes … Read more

Get your groove on!

Satellite TV channels and the onslaught of dance shows on them has made popular the once taboo concept of free expression through the body, as leading choreographer’s are beginning to provide classes following growing public interest in dancing. “It’s a unique time in Lahore and Pakistan, as people are becoming … Read more

Cross Stitch: A stitch in time saves women

Cross Stitch: A stitch in time saves women

Before ‘retail’ became a buzzword, there was one entity which women looked upon as a panacea for formal wear — embroidered fabric. The logic for the retail boost and ‘ready-made’ fabric was essentially the same: Hassle free, pre-designed clothing, with the added advantage that you could style it as you … Read more