Billion viewers for Lux Style Awards 2011

Frieha Altaf, the CEO of Catwalk Productions, is credited with pioneering the concept of the red carpet in Pakistan. In a brief tete-a-tete, the multi talented Altaf recalls her road to glory and the LSAs. How did the Lux Style Awards come about? What was the initial objective? In 2000, … Read more

Lux Style Awards: A trip down memory lane

As the much-anticipated and sensational awards show of the year, The Lux Style Awards (LSA), inches closer, the pace of celebrities heartbeat increases. Considered the ‘Pakistani Oscars’ by many, the LSA, despite a slumped economy, still manages to arouse the interest of people. This year will see the 10th Annual … Read more

Lux Style Awards: It’s time to play dress-up

Lux Style Awards: It’s time to play dress-up

The Lux Style Awards (LSA) is arguably the single most distinguished awards forum in the country. It may not be the most perfect answer to the highly stylized and extravagant award shows across the border, like the Filmfare awards, but it is undoubtedly an event which gave birth to the … Read more

Second PFDC Sunsilk Fashion Week – Day 4

Day 4 marked the Closing Day of PFDC Sunsilk Fashion Week, November 2010, in Karachi. Day 4 was buzzing with fashion, music and high drama! The evening’s opening show was staged by Maria B., whose Fashion Week womenswear Prêt a Porter collection, “Tribal Militants” featured a diversity of fabrics such … Read more

Second PFDC Sunsilk Fashion Week – Day 1

An exciting initiative by the Pakistan Fashion Design Council (PFDC) and Sunsilk, November 10th 2010 marked the debut of the second fashion week in Pakistan. PFDC Sunsilk Fashion Week, being held in the cosmopolitan city of Karachi, featured 6 ramp shows with 5 distinct designers and a charity show divided … Read more

Lux style awards 2011

Lux Style Awards 2010 held in Karachi

The oft-delayed ninth edition of the Lux Style Awards (LSA) was held in Karachi on Monday night. Bringing together a multitude of actors, models and designers — all dressed in their off-the-runway best — the event was not of the usual song-and-dance variety. This year’s edition was a sober affair, … Read more

Lux Style Awards are dying?

If the Lux Style Awards continue, they will be celebrating their 10th anniversary next year. But it’s a very big ‘if’ considering they are rapidly losing steam. A far cry from rejoicing a decade, the fear is that if the award show isn’t revived to its original glory this year, … Read more