Ali Zafar lux style awards 2012

Lux Style Awards 2012

Widely acknowledged to be the Oscars of Pakistan, the Lux Style Awards is an award ceremony that first began in 2002. The Lux awards academy is the first of its kind in Pakistan and dedicated to celebrating and honouring the country’s best talents in film, television, music, and fashion. Each year the … Read more

Billion viewers for Lux Style Awards 2011

Frieha Altaf, the CEO of Catwalk Productions, is credited with pioneering the concept of the red carpet in Pakistan. In a brief tete-a-tete, the multi talented Altaf recalls her road to glory and the LSAs. How did the Lux Style Awards come about? What was the initial objective? In 2000, … Read more

Lux Style Awards: A trip down memory lane

As the much-anticipated and sensational awards show of the year, The Lux Style Awards (LSA), inches closer, the pace of celebrities heartbeat increases. Considered the ‘Pakistani Oscars’ by many, the LSA, despite a slumped economy, still manages to arouse the interest of people. This year will see the 10th Annual … Read more

Lux Style Awards: It’s time to play dress-up

Lux Style Awards: It’s time to play dress-up

The Lux Style Awards (LSA) is arguably the single most distinguished awards forum in the country. It may not be the most perfect answer to the highly stylized and extravagant award shows across the border, like the Filmfare awards, but it is undoubtedly an event which gave birth to the … Read more

Lux style awards 2011

Lux Style Awards 2010 held in Karachi

The oft-delayed ninth edition of the Lux Style Awards (LSA) was held in Karachi on Monday night. Bringing together a multitude of actors, models and designers — all dressed in their off-the-runway best — the event was not of the usual song-and-dance variety. This year’s edition was a sober affair, … Read more

Lux Style Awards are dying?

If the Lux Style Awards continue, they will be celebrating their 10th anniversary next year. But it’s a very big ‘if’ considering they are rapidly losing steam. A far cry from rejoicing a decade, the fear is that if the award show isn’t revived to its original glory this year, … Read more