Umar Sayeed launched his collection labeled Umar Light at The House of Ensemble

Umar Sayeed launched Umar Light at The House of Ensemble

Designer Umar Sayeed launched his collection labeled Umar Light, at The House of Ensemble on 3rd June. Umar Light — the designer’s third label — comes as a successor to the designer’s previous collections, Umar Psyche and Umar Batool, which are also in stock at The House of Ensemble. Sayeed … Read more

Pakistan’s fashion industry: Caught in a bubble

Pakistan’s fashion industry: Caught in a bubble

Exploding bombs, bickering politicians and a deteriorating economy — these are routine features of everyday life in Pakistan. Yet remarkably so, the country’s thriving fashion scene remains conspicuously detached from these harsh realities. Triggered to commercially cater to popular elite tastes, leading designer apparel ironically exhibit sumptuousness and flamboyance that … Read more

Uth Oye! Localising fashion

Uth Oye! Localising fashion

For years the fashion industry has been criticized for not adequately promoting local culture. Then came Uth Oye! with t-shirts inspired by Pakistan’s complex culture and turbulent politics. The apparel’s innovative design and message made the business an overnight hit. Pictures of Haseena “item bum” battling a monster and Quaid-e-Azam’s … Read more

Exhibition at Café 9: New designers on the block

Exhibition at Café 9: New designers on the block

On the evening of June 3, designers and friends Nazish Hussain and Sabeen Ali exhibited their new collections at Café 9 in Zamzama. Nazish Hussain Couture, Hussain’s label, is fun, with vibrant colours. The price range of her summer/spring collection starts from around Rs2,500 and goes up to Rs9,000. Hussain … Read more