Sana Safinaz controversy

Sana Safinaz lawn copy of Zara 2013 2

Sana Safinaz Copied Zara in 2013 Lawn Collection

All of us have been through this time and time again. Last year when I started this blog in Fall 2012 it was mostly because I was enraged by the sheer amount of design plagiarism in the fashion and apparel industry. I reached out to the high and mighty in the fashion and journalism front but sadly every one stayed hush hush so they mayn’t be ruffling someone’s feathers the wrong way. I started with a piece about Curious case of copies in fashion and sadly I have never run out of content.

This year it has been no different the lawn market seems quite fertile and lush everywhere. I have been privileged enough to attend 4 launch ceremonies but I refrained from writing much about them because I don’t really know a lot about the design sensibilities of the consumer or about the fabric to begin with. Just few days back a friend of mine whatsapped me a photo, it left me awestruck. You guessed it right. It was a design rip off yet again! and that also by renowned designer duo Sana Safinaz lawn collection 2013. In 2012 the brand copied a design by Emilo Pucci that too in same color combination & there was a controversy over Sana Safinaz TVC and billboards showing Louis Vuitton bags & coolies.

Sana Safinaz lawn collection 2013

Sana Safinaz Spring Summer 2013 Lawn collection has been launched Nationwide from 18th March. The stunning TVC of the brand was shot by Guddu & shani featuring background music by Shahi while model Neha Ahmed flaunts the collection. Designer Duo emphasizes on bringing back the trend of short shirts. Though the … Read more

Finale Fashion Pakistan Week 2012

Fashion Pakistan Week 2012- Day 4

While much of what was shown at the finale wasn’t high street fashion, the evening displayed such classic, chic and sophisticated ensembles that they could easily be called treasured heirlooms that would never go out of style. Sana Safinaz Despite the lawn controversy that Sana Safinaz were mired in off … Read more

Haute Luxe Sana Safinaz

Whenever Sana Safinaz stock their pieces at The House of Ensemble, a mad rush accompanies their collection. However, when the duo displayed their spring/summer pret line this Monday at Ensemble, there was a noticeable decline in attendance. One could attribute the low turnout to either the lack of awareness about … Read more

The Controversy of Sana Safinaz Lawn 2012 Campaign

Sana Safinaz Lawn 2012 Campaign has stirred a controversy way before the launch of the collection. The designer duo is famous for their exquisite Lawn designs and have been labelled as the best sellers because their Lawn prints sold out withing hours after launch by crazy buyers. It is worth … Read more