The Extravagant lawn Exhibitions 2011

The Extravagant lawn Exhibitions 2011

Summer season is heading now and it is the season of lawn, the new prêt. To provide the comfort of bright and smooth colors with lavishing designs, many designers and celebrities are bringing up their Lawn collections in the market in lavishing exhibitions and carnivals.

With high end courtiers like Umar Sayeed, Hasan Sheheryar Yasin (HSY) and Nomi Ansari and celebrities like Nadia Hussain joining the lawn bandwagon, the summer of 2011 promises exclusive collections. While retail stores like Bonanza just entered the lawn market, Sitara Premium Lawn collaborated with designer Shamaeel, bringing Shamaeel’s Luxury Lawn Collection 2011. Firdous Cloth mills have once again captured audience by roping in Deepika Padukone as Brand Ambassador.

Additionally, rumor has it that Khaadi, Faiza Samee, Shamaeel and Deepak Perwani will also be launching their lawn collections so it’s safe to say that the summer of 2011 will be a battle of epic proportions.

Brand Ambassadors for lawn this year are from TV to Bollywood celebrities like Sahista wahidi and Deepika padukone models for Firdous lawn, Sushmita Sen for Crescent lawn and Iman Ali for Asim Jofa lawn.

Fashion Pakistan Week 2 featured in Vogue Magazine Sep 2010

This September the frenzy of excitement amongst designers was hard to hold down. The latest issue of American Vogue had hit the stands, featuring two-pages on Fashion Pakistan Week 2, and understandably not a single copy was left unturned (read unsold). Any fashion follower would know the value of Vogue … Read more

who the next Lux girl is?

Lux has been the premium beauty soap in the market since 1956. It has been known as the “soap for the stars” and has always been associated with the most beautiful faces in film and fashion.

The new face of Lux is a mystery. With Lux having such a bevy of stars at its disposal, who have they gone on to choose for their all new film that talks about the best ever Lux?

* Is she an evergreen Lolly wood actress or a supermodel making waves with her sizzling shoots?

Second Fashion Pakistan Week 2010 Day 1

Models sashay down catwalks, flaunting the latest creations by designers during the first day of Fashion Pakistan week with an opulent opening ceremony in Karachi on April 5, 2010.
The event is scheduled to feature 52 designers – 49 of them from Pakistan and one each from Malaysia, Sri Lanka and the United Arab Emirates – in a follow-up to a first event held in Karachi last November.
Some of the Pakistani fashion designers whose designs were presented on the first day were:

Lawn: The New Prêt

Ever notice how the demand for lawn suits increases synchronously with a rise in temperature? The arrival of the warm and budding season means the advent of a multitude of lawn exhibitions across the country. Images on Sunday analyses lawn in the face of fashion, the countrywide month-long exhibitions held … Read more

Lux Style Awards 2009

The Lux Style Awards did not take place this year. The actual event with the full fireworks of the four industries – fashion, film, music and television – that collectively stands together under one roof, for one night only was replaced. It was as if the show had been desecrated … Read more

Worst celebrity dressing at Red Carpet of Ponds Ensemble Show, 2009

Ponds Ensemble Spring/Summer Collection May, 09″ held at the prestigious DHA Golf Club in Karachi. The outdoor venue designed to host a stupendous red carpet with beautiful gowns and Pakistan’s most loved celebrities on view, it was a captivating moment, though the celebrity outfits didn’t impressed me at all. The … Read more

The Power List 2005

What is power? Who has it? How can you tell? These are questions that have no easy answers. Ask an assertive journalist, and you’ll hear a vehement dismissal of all glamour types and the list of powerful people whittling down to a stodgy industry bigwigs. Ask a starry-eyed showbiz fanatic … Read more

”Riwayat” by Moazzam

The fashion industry of Pakistan is growing in volume with every passing day. The credit goes chiefly to the mainstream fashion people, who have been instrumental in this change. While a lot of new designers are venturing into this field, the old ones are just getting better day-by-day. But those … Read more