Lux Style Awards: A trip down memory lane

As the much-anticipated and sensational awards show of the year, The Lux Style Awards (LSA), inches closer, the pace of celebrities heartbeat increases. Considered the ‘Pakistani Oscars’ by many, the LSA, despite a slumped economy, still manages to arouse the interest of people. This year will see the 10th Annual … Read more

SanaSafinaz collection: Minutes to win it

SanaSafinaz collection: Minutes to win it

They are known to create a stir in the fashion industry by designing clothes that speak volumes of creativity. SanaSafinaz launched the preview of its Export Autumn Winter 2011 collection on Tuesday, August 16 at The House of Ensemble, Karachi. With around 200 pieces displayed at the fashion retail store, … Read more

Sana Safinaz reveals its Eid collection

Sana Safinaz reveals its Eid collection

As Ramadan inches closer and closer to summer with each passing year, designers have another excuse to start the lawn race as women search for the most desired, light and breezy outfit to wear on Eid. In the same spirit, designer brand Sana Safinaz launched its latest Eid collection this … Read more

Pakistan’s fashion industry: Caught in a bubble

Pakistan’s fashion industry: Caught in a bubble

Exploding bombs, bickering politicians and a deteriorating economy — these are routine features of everyday life in Pakistan. Yet remarkably so, the country’s thriving fashion scene remains conspicuously detached from these harsh realities. Triggered to commercially cater to popular elite tastes, leading designer apparel ironically exhibit sumptuousness and flamboyance that … Read more

Lawn Frenzy-The fabric is about the designer

How many lawn suits can one woman buy? Lawn’s not just selling well this summer, it’s getting sold out! On the first day of the Sana Safinaz exhibition in Karachi, women queued up outside the Expo center from the early hours of the morning. By night-time, the three-day long exhibition … Read more

Umar Saeed prints

Prints Charming by Umer Saeed

Fifteen years ago, textile giant AlKaram struck gold when it joined hands with designer duo of Sana and Safinaz to design its lawn prints. Continuing in the same vein, they have now formed an alliance with designer Umer Sayeed. Two days before the launch of his prints, The Express Tribune … Read more