Summer season is heading now and it is the season of lawn, the new prêt. To provide the comfort of bright and smooth colors with lavishing designs, many designers and celebrities are bringing up their Lawn collections in the market in lavishing exhibitions and carnivals.
With high end courtiers like Umar Sayeed, Hasan Sheheryar Yasin (HSY) and Nomi Ansari and celebrities like Nadia Hussain joining the lawn bandwagon, the summer of 2011 promises exclusive collections. While retail stores like Bonanza just entered the lawn market, Sitara Premium Lawn collaborated with designer Shamaeel, bringing Shamaeel’s Luxury Lawn Collection 2011. Firdous Cloth mills have once again captured audience by roping in Deepika Padukone as Brand Ambassador.
Additionally, rumor has it that Khaadi, Faiza Samee, Shamaeel and Deepak Perwani will also be launching their lawn collections so it’s safe to say that the summer of 2011 will be a battle of epic proportions.
Brand Ambassadors for lawn this year are from TV to Bollywood celebrities like Sahista wahidi and Deepika padukone models for Firdous lawn, Sushmita Sen for Crescent lawn and Iman Ali for Asim Jofa lawn.
Fashion shows, fashion weeks and more fashion weeks – that was the state of Pakistan’s fashion scene in 2010. There were so many fashion weeks this year that designers are eager for a break and many hope that 2011 is going to be more calm and peaceful. The prevailing economic … Read more
Bridals are the forte of the Pakistani fashion industry. If there was any doubt about that, the opening night of the Bridal Couture Week (BCW) effectively crushed it. From the organization to the choreography to the general presentation of the shows, it was clear that bridals are what the fashion … Read more
Lux has been the premium beauty soap in the market since 1956. It has been known as the “soap for the stars” and has always been associated with the most beautiful faces in film and fashion.
The new face of Lux is a mystery. With Lux having such a bevy of stars at its disposal, who have they gone on to choose for their all new film that talks about the best ever Lux?
* Is she an evergreen Lolly wood actress or a supermodel making waves with her sizzling shoots?
1) The cast of characters To see the fashion industry gathered together under one roof will be surreal. Both cities, both councils and everyone else besides. There will be supermodels Vinny, Iman and Iraj and Deepak Perwani, Nilofer Shahid and Maheen showing alongside Nomi Ansari, HSY and Kamiar Rokni, and … Read more
Hadiqa Kiani is not only to walk as a show stopper for Asifa and Nabeel but also for Nomi Ansari and rumors are that Asma Mumtaz, Meesha Shafi(of overload), Hadiqa Kiani, Annie, Rrabia Butt and Aamina Haq are to walk for Ammar Belal. Ammar Belals collection is going to be … Read more
An exciting initiative by the Pakistan Fashion Design Council (PFDC) and Sunsilk, February 16th – 19th 2010 marks the debut of their first ever fashion week in Pakistan. PFDC Sunsilk Fashion Week will be held in the historic city of Lahore and will feature 4 days of fashion by over … Read more