The Designer: Exploring the world of retail fashion

The Designer: Exploring the world of retail fashion

At The Designer’s pre-eid launch, one observed how cleverly retailer Asad Tareen brought in names like Sadaf Malaterre, Adnan Pardesy, Mohsin Ali and Akif Mahmood, who have wowed us on the ramp but left us skeptical of when they retail. To Tareen’s credit, he managed to get the best of … Read more

Garnier Color Naturals- Shaadi kay Rung Mall Animation Events

Garnier Color Naturals- Shaadi kay Rung Mall Animation Events

Garnier Color Naturals- Shaadi kay Rung has announced Mall Wedding- Animation Events in Karachi and Lahore in order to celebrate Eid, just around the corner followed by the colorful Wedding Season. At this time of the year when women search for different styles and looks, Garnier Color Naturals-Shaadi kay Rung … Read more

SanaSafinaz collection: Minutes to win it

SanaSafinaz collection: Minutes to win it

They are known to create a stir in the fashion industry by designing clothes that speak volumes of creativity. SanaSafinaz launched the preview of its Export Autumn Winter 2011 collection on Tuesday, August 16 at The House of Ensemble, Karachi. With around 200 pieces displayed at the fashion retail store, … Read more

Sana Safinaz reveals its Eid collection

Sana Safinaz reveals its Eid collection

As Ramadan inches closer and closer to summer with each passing year, designers have another excuse to start the lawn race as women search for the most desired, light and breezy outfit to wear on Eid. In the same spirit, designer brand Sana Safinaz launched its latest Eid collection this … Read more

Tena Durrani's collection: An ensemble for Eid By Saadia Qamar

Tena Durrani’s Eid Collection 2011

Fashion designer Tena Durrani launched her Eid collection on July 20 at Prince Jewelers in Karachi. Featuring 60 pieces, the collection was priced between Rs 9,000 and Rs 80,000. Durrani has been designing clothes for a long time, but her first official stint came six years ago as a small … Read more

Vaneeza Ahmed launched Footwear Collection

Vaneeza Ahmed launched Footwear Collection

After venturing into lawn market, model-turned-entrepreneur Vaneeza Ahmed Ali launched her shoe collection. With most of the collection comprising of flats, she catered to a niche market with 30 designs, exhibited at her flagship store at Park Towers on July 18. Featuring an animal theme with diamantes, Vaneeza Footwear was … Read more